To research, write and publish a technical article showcasing UKF Stainless Steel’s multi-application product portfolio.
Objectives & challenges
Leading supplier and stockist UKF Stainless Steel approached us with one of those briefs we love to get our teeth into: a piece of technical editorial showcasing their cutting-edge technology.
The Worcestershire-based company supplies high quality stainless steel tubing
in an impressively wide range of applications across a number of sectors, including automotive, dairy, water, marine and petrochemical to name just a few.
They had hired public relations services before, but were looking for a new agency that had experience in these particular industries and could ‘nail’ their offering, with an emphasis on its versatile capabilities across multiple sectors. It was important to convey the benefits of the technology while subtly reinforcing UKF’s position as one of the UK’s major stainless steel suppliers.
We met with Managing Director Phil Morris at the head office in Bromsgrove to discuss what his objectives were and to see UKF’s operations first-hand, with a tour around their warehouses and production facilities.
Our onsite visit not only armed us with plenty of material to create some tantalising and informative content, but it gave us an invaluable insight into the versatility and seemingly limitless everyday use of stainless steel that we all take for granted!
The technical piece was pitched to Tube Products International magazine and published in
the next available issue as a double page feature spread, supported by new contemporary product photography that not only provided a brilliant visual but also encapsulated UKF’s innovative approach with its finishing methods.