Now in its seventh year, the GIMA Innovators Seed Corn Fund has helped to bring to market a series of brands, many of which are considered key players helping to drive growth and diversification of the garden retail sector. This year’s winner – Pot-mate™ – is set to be an exciting addition to the garden retail sector, helping to provide a solution to an age-old problem whilst offering retailers with a great volume-driven, add-on sales opportunity. Continue reading
Tag: Primeur
GIMA Innovators Seed Corn Fund
As activity ramps up ahead of Glee 2021, GIMA is encouraging new business and innovators to consider entering the 2021 GIMA Innovators Seed Corn Fund, with this year’s winner being unveiled at Glee, the leading annual exhibition for the garden and outdoor leisure industries (14th – 16th September, NEC Birmingham). Continue reading
GIMA Award entrants raise over £2,000 for Greenfingers
The Greenfingers Charity is offering its endless gratitude to entrants of the 2021 GIMA Awards as over £2,000 has been raised following the auctioning of donated product post-judging day. Continue reading
How Primeur is tailoring its merchandising tools to help drive profitability for retailers
Primeur’s Eco Garden merchandising displays have been proven to help retailers maximise sales in-store, however now the company is enhancing this even further by working with retailers to tailor their display content to ensure that the tills keep ringing throughout the season. Here Primeur’s Sales Director, Jenny Douthwaite explains more. Continue reading
The GIMA Judging is complete – find out who wins on Nov 11th
Hot on the heels of its Charity Golf Day, the GIMA team was out and about again, this time onsite at Warwick Racecourse to oversee the (socially distanced!) 2021 GIMA Awards judging. With almost 250 products entered, the judges had their work cut out for themselves, with winners having to wait a little longer to find out who has scooped this year’s highly contested awards with the annual celebratory dinner taking place on November 11th at the five-star Celtic Manor Resort. Continue reading
Top tips for maximising the sales potential of Primeur’s Eco Garden merchandising units
Primeur’s Eco Garden products often sell themselves thanks to their strong eco credentials, ease of use and cost effectiveness compared to traditional concrete and terracotta alternatives. However, the company is aware that some retailers are not allowing their displays to work as hard as they could, meaning vital profits are missed and customers disappointed. Here, Primeur’s Sales Director, Jenny Douthwaite offers some top tips to ensure that Eco Garden keeps the tills ringing. Continue reading
GIMA Charity Golf Day welcomes the industry back with a day of sunshine and friendly competition
Marking the return of in-person events, the 11th annual GIMA Charity Golf Day (June 9th, 2021) was a fun-filled day of friendly competition, reunions, networking, fundraising, and glorious summer sunshine. Continue reading
Last chance to enter the 2021 GIMA Awards
Don’t miss the May 28th entry deadline
Suppliers wanting to gain unrivalled market-wide recognition for their latest product innovation, marketing support or approach to sustainability will want to take centre stage at the forthcoming GIMA Awards (11th November, Celtic Manor). However, time is running out, as the deadline for entering the 2021 event– Friday May 28th – is now just days away. Continue reading
Re-elected GIMA President, Simon McArdle, thanks retail customers on behalf of the membership
Plus, Kate Ebbens re-joins GIMA Council
GIMA has announced the re-election of Simon McArdle of Westland Horticulture as GIMA President, following its AGM held virtually on Thursday 20th May 2021. Continue reading
How Primeur’s Tierra Verde planters are driving profitability
Virtually indestructible, sustainable, self-watering and trend-led design – it’s not hard to see why Primeur’s multi-award-winning Tierra Verde planters are proving so popular with garden retailers up and down the country. With the peak selling season incoming quickly, Primeur is reminding retailers of the key benefits of this ever-popular product offering. Continue reading
GIMA confirms Scarlet Opus is to return for new series of Consumer & Design Trends virtual webinars
GIMA is pleased to confirm that it has recommissioned its Consumer & Design Trends research for the third year running, once again optimising the leading insight from trend agency, Scarlet Opus. Continue reading
GIMA confirms Scarlet Opus is to return for new series of Consumer & Design Trends virtual webinars
May 17th, 18th & 19th
GIMA is pleased to confirm that it has recommissioned its Consumer & Design Trends research for the third year running, once again optimising the leading insight from trend agency, Scarlet Opus. Continue reading
GIMA Charity Golf Day returns this summer
June 9th at Belton Woods Hotel & Golf Course
As lockdown restrictions ease and golf clubs reopen, there was no better time to confirm that the annual GIMA Golf Charity Day will be making its return on Wednesday June 9th at the Belton Woods Hotel & Golf Course in Grantham. Continue reading
Primeur raring to go for spring/summer 2021! Sustainability, new merchandising support & range updates
As the spring season gets underway, Primeur – the award-winning supplier of the Eco Garden range of recycled rubber planters, stepping-stones and borders – is raring to go with a warehouse full of stock, new lines added and proven merchandising displays set to drive up the average basket spend. Here the company outlines five reasons why you should make Primeur your top choice for driving sales this year. Continue reading
The GIMA Awards are back! Make a note of November 11th in your diaries now!
Following an imposed year off in 2020, the leading trade association, GIMA, is pleased to confirm that its annual awards evening will be making its highly-anticipated return on November 11th, 2021. Continue reading