Pot-mate™ scoops the 2021 GIMA Innovators Seed Corn Fund

Now in its seventh year, the GIMA Innovators Seed Corn Fund has helped to bring to market a series of brands, many of which are considered key players helping to drive growth and diversification of the garden retail sector. This year’s winner – Pot-mate™ – is set to be an exciting addition to the garden retail sector, helping to provide a solution to an age-old problem whilst offering retailers with a great volume-driven, add-on sales opportunity.  Continue reading

Why buyers won’t want to miss The Real Soil Company at Glee 2021

The Real Soil Company and its hero product – SuperSoil – has been brought to market to enable garden retailers to fill the void felt at the upper end of the growing media product sector. Organic, peat-free and featuring only the best plant-derived matter, buyers visiting the forthcoming Glee exhibition (14th – 16th September, NEC Birmingham) will want to ensure the company is on their list of brands not to miss.  Continue reading

GIMA Innovators Seed Corn Fund

As activity ramps up ahead of Glee 2021, GIMA is encouraging new business and innovators to consider entering the 2021 GIMA Innovators Seed Corn Fund, with this year’s winner being unveiled at Glee, the leading annual exhibition for the garden and outdoor leisure industries (14th – 16th September, NEC Birmingham).    Continue reading

The GIMA Judging is complete – find out who wins on Nov 11th

Hot on the heels of its Charity Golf Day, the GIMA team was out and about again, this time onsite at Warwick Racecourse to oversee the (socially distanced!) 2021 GIMA Awards judging. With almost 250 products entered, the judges had their work cut out for themselves, with winners having to wait a little longer to find out who has scooped this year’s highly contested awards with the annual celebratory dinner taking place on November 11th at the five-star Celtic Manor Resort. Continue reading

Last chance to enter the 2021 GIMA Awards

Don’t miss the May 28th entry deadline

 Suppliers wanting to gain unrivalled market-wide recognition for their latest product innovation, marketing support or approach to sustainability will want to take centre stage at the forthcoming GIMA Awards (11th November, Celtic Manor). However, time is running out, as the deadline for entering the 2021 event– Friday May 28th – is now just days away.   Continue reading

Catering to the greener gardeners of the future

Whether changing their diet and lifestyle or trying to adopt better habits, consumers are making more informed decisions and better choices for their own health and that of the planet. The interest in vegetarian and vegan diets has increased steadily, whilst concern for the environment and the effects of climate change is escalating. Shoppers are actively seeking products that have minimal impact on the environment, from production and the way materials are sourced, right through to what happens to the packaging after use. This is a growing movement in gardening, with demand soaring for sustainably-sourced, plant-based products that work with nature to deliver impressive results. Retailers need to act now and get on board with this emerging category. Continue reading