2018: The year of the vlog (and blog)

As we look back on 2018 it’s safe to say it’s been quite an odd year for us in many ways.  The ‘beast from the east’ raged on throughout the Garden Press Event (rudely cutting short our increasingly popular after show pub meetup).  And then towards the other end of the year, the joint hottest summer on record, which stimulated a ‘backwards season’ for many of our clients, who went on to have one of the busiest autumns of recent years thanks to garden centre restocking and a bigger, re-energised Glee tradeshow.  Continue reading

Content marketing: the next big thing in online marketing

The next big thing in online marketing is content marketing. Sharing knowledge and information helps to get more followers on social media, gain better Google rankings and ultimately attracts new customers to garden centres. Garden Connect is providing online marketing services to over 300 garden centres in the Netherlands, Belgium, Ireland and the UK and shares the top 5 trends for 2019. Continue reading

BLACK FRIDAY IN THE GARDEN CENTRE: DOES IT WORK?

Friday, November 23rd is Black Friday: a tradition that has drifted over from the United States, when people head out en masse after Thanksgiving to bargain-hunt. The media attention this attracts has also led to a boost in shopping in Europe: research conducted by Motivaction shows that, in 2017, 32% of 18 to 40-year-olds made an (online) purchase specifically on this day. This presents opportunities, but how can you take advantage of these as a garden centre? Continue reading

Glee at Spring Fair – Jardinopia case study

 

 

 

 

 

 

 

Potty Feet witnesses rapid growth

Having celebrated its first anniversary of trading at the recent Glee exhibition, Jardinopia – designers and manufacturers of the popular Potty Feet TM plant pot feet range – is reflecting on a year of significant growth which all started at Glee at Spring Fair’s inaugural event in February 2018.  Continue reading

Book now: GIMA Knowledge Exchange Workshop ‘Finance for Non-Finance Managers’

Forming part of an extensive programme of GIMA Knowledge Exchange Workshops will be the latest one-day session entitled ‘Finance for Non-Finance Managers’.  Perfect for those without a finance background, this lively and interactive topic will help delegates become more comfortable with financial reporting and data. With places filling up fast, interested parties are urged to book their place now to avoid missing out.  Continue reading