GIMA and LOFA – have just announced a new seminar for suppliers currently working with, or considering employing the services of, commercial sales agents. The half day event is to be held at the HTA on the 20th February. Continue reading
Tag: gardening pr
Glee at Spring Fair 2019 : Find out more from Matthew Mein, Event Director
As the second annual ‘Glee at Spring Fair’ gets ever closer, the show’s Event Director, Matthew Mein, provides an update on what the industry can expect, and why garden retailers should make the event a ‘must attend’ part of their spring 2019 plans. Continue reading
Braking report: benchmarking matters
Lumag – the leading brake friction material supplier – has revealed the results of its latest benchmarking exercise, where once again leading OES and aftermarket brands underperformed compared to Lumag’s own brand BRECK brake pads and discs. Continue reading
Painting pebbles craze inspires new outdoor play product
Toy Fair, Olympia, London | 22nd – 24th January 2019 | Upper Hall Stand 325
Play sand, sledge and birdfeeder supplier Deco-Pak is launching a new product exclusively at the 2019 Toy Fair in London. This new addition to the range comes after requests from retailers and the current trend for ‘rocking’ — painting pebbles with faces, patterns or messages and leaving them for others to find. Continue reading
Johnsons Lawn Seed on BBC news
Whilst many brands were wrapping up for the year, Johnsons Lawn Seed was stepping into the spotlight with a special feature on BBC news. The one-off report helped to not only highlight the Johnsons Lawn Seed brand, its world-class R&D facilities, and market-leading products, but also helped place the plight of UK lawns following this year’s extreme weather firmly at the fore. Continue reading
Hornby Whitefoot PR expands team
The Hornby Whitefoot PR team has become a little bigger with the appointment of Marc Rosenberg. Continue reading
2018: The year of the vlog (and blog)
As we look back on 2018 it’s safe to say it’s been quite an odd year for us in many ways. The ‘beast from the east’ raged on throughout the Garden Press Event (rudely cutting short our increasingly popular after show pub meetup). And then towards the other end of the year, the joint hottest summer on record, which stimulated a ‘backwards season’ for many of our clients, who went on to have one of the busiest autumns of recent years thanks to garden centre restocking and a bigger, re-energised Glee tradeshow. Continue reading
Glee at Spring Fair exhibitors reveal plans for the 2019 event
With just weeks to go until the second annual Glee at Spring Fair event (3rd – 7th February, NEC Birmingham) the show’s exhibitors reveal what garden and gift buyers can expect to see from this thriving section of the exhibition. Continue reading
Grass seed innovation seeks to address climate change
After the joint hottest summer on record1, many of the UK’s lawns were left in need of serious tender loving care this autumn, reflected in a surge in grass seed sales for garden centres. Johnsons Lawn Seed, the UK consumer arm of multinational grass seed supplier DLF, saw a 300% year on year increase in autumn seed sales. Continue reading
Content marketing: the next big thing in online marketing
The next big thing in online marketing is content marketing. Sharing knowledge and information helps to get more followers on social media, gain better Google rankings and ultimately attracts new customers to garden centres. Garden Connect is providing online marketing services to over 300 garden centres in the Netherlands, Belgium, Ireland and the UK and shares the top 5 trends for 2019. Continue reading
