With just weeks to go until the second annual Glee at Spring Fair event (3rd – 7th February, NEC Birmingham) the show’s exhibitors reveal what garden and gift buyers can expect to see from this thriving section of the exhibition. Continue reading
Tag: Garden merchandising
Grass seed innovation seeks to address climate change
After the joint hottest summer on record1, many of the UK’s lawns were left in need of serious tender loving care this autumn, reflected in a surge in grass seed sales for garden centres. Johnsons Lawn Seed, the UK consumer arm of multinational grass seed supplier DLF, saw a 300% year on year increase in autumn seed sales. Continue reading
Content marketing: the next big thing in online marketing
The next big thing in online marketing is content marketing. Sharing knowledge and information helps to get more followers on social media, gain better Google rankings and ultimately attracts new customers to garden centres. Garden Connect is providing online marketing services to over 300 garden centres in the Netherlands, Belgium, Ireland and the UK and shares the top 5 trends for 2019. Continue reading
GIMA Knowledge Exchange Workshop ‘Key Account Management’
The final session in GIMA’s autumn/winter programme of Knowledge Exchange Workshops will be a special session entitled ‘Key Account Management’ taking place on 12th November. Places are filling up fast, so interested parties – both GIMA members and non-members – are invited to secure their place now to avoid disappointment. Continue reading
Pets at Glee welcomes new team member
In a move to further advance Glee’s specialist Pets at Glee section, a dedicated team member has been recently appointed, helping to further cement Glee’s representation of the pet and pet accessory market. Continue reading
BLACK FRIDAY IN THE GARDEN CENTRE: DOES IT WORK?
Friday, November 23rd is Black Friday: a tradition that has drifted over from the United States, when people head out en masse after Thanksgiving to bargain-hunt. The media attention this attracts has also led to a boost in shopping in Europe: research conducted by Motivaction shows that, in 2017, 32% of 18 to 40-year-olds made an (online) purchase specifically on this day. This presents opportunities, but how can you take advantage of these as a garden centre? Continue reading
Greenfingers Charity announce Big Gardening Raffle with National Garden Gift Vouchers
As part of its 20th anniversary celebrations, Greenfingers Charity is delighted to announce an exciting, fundraising raffle, and is looking for FUNdraising heroes in the industry to help. Continue reading
Working with Social Media Influencers
For suppliers and retailers in the garden industry, spend on celebrity endorsements and advertising campaigns can be difficult to justify, with social media no longer the cost-effective solution in reaching new customers. Another option, which the team at Hornby Whitefoot PR are currently exploring with its clients, aims to drastically improves cost efficiency within consumer media communications. Continue reading
Glee at Spring Fair – Jardinopia case study
Potty Feet witnesses rapid growth
Having celebrated its first anniversary of trading at the recent Glee exhibition, Jardinopia – designers and manufacturers of the popular Potty Feet TM plant pot feet range – is reflecting on a year of significant growth which all started at Glee at Spring Fair’s inaugural event in February 2018. Continue reading
Book now: GIMA Knowledge Exchange Workshop ‘Finance for Non-Finance Managers’
Forming part of an extensive programme of GIMA Knowledge Exchange Workshops will be the latest one-day session entitled ‘Finance for Non-Finance Managers’. Perfect for those without a finance background, this lively and interactive topic will help delegates become more comfortable with financial reporting and data. With places filling up fast, interested parties are urged to book their place now to avoid missing out. Continue reading
