Content marketing: the next big thing in online marketing

The next big thing in online marketing is content marketing. Sharing knowledge and information helps to get more followers on social media, gain better Google rankings and ultimately attracts new customers to garden centres. Garden Connect is providing online marketing services to over 300 garden centres in the Netherlands, Belgium, Ireland and the UK and shares the top 5 trends for 2019. Continue reading

BLACK FRIDAY IN THE GARDEN CENTRE: DOES IT WORK?

Friday, November 23rd is Black Friday: a tradition that has drifted over from the United States, when people head out en masse after Thanksgiving to bargain-hunt. The media attention this attracts has also led to a boost in shopping in Europe: research conducted by Motivaction shows that, in 2017, 32% of 18 to 40-year-olds made an (online) purchase specifically on this day. This presents opportunities, but how can you take advantage of these as a garden centre? Continue reading

Glee at Spring Fair – Jardinopia case study

 

 

 

 

 

 

 

Potty Feet witnesses rapid growth

Having celebrated its first anniversary of trading at the recent Glee exhibition, Jardinopia – designers and manufacturers of the popular Potty Feet TM plant pot feet range – is reflecting on a year of significant growth which all started at Glee at Spring Fair’s inaugural event in February 2018.  Continue reading

Glee 2018: bolder, brighter and brimming with freshness

Glee 2018 was a thriving hub for the garden retail sector. Featuring a bigger, bolder and brighter event, the visually impactful show welcomed more exhibitors, exciting new content, a new footprint and and a strong visitor contingent that delivered across the board and drew praise from all corners of the sector. To find out more, we catch up with Glee’s Event Director, Matthew Mein, to discuss the vital role Glee plays as both an exhibition, and networking hub for the industry it represents. Continue reading