Content marketing: the next big thing in online marketing

The next big thing in online marketing is content marketing. Sharing knowledge and information helps to get more followers on social media, gain better Google rankings and ultimately attracts new customers to garden centres. Garden Connect is providing online marketing services to over 300 garden centres in the Netherlands, Belgium, Ireland and the UK and shares the top 5 trends for 2019. Continue reading

BLACK FRIDAY IN THE GARDEN CENTRE: DOES IT WORK?

Friday, November 23rd is Black Friday: a tradition that has drifted over from the United States, when people head out en masse after Thanksgiving to bargain-hunt. The media attention this attracts has also led to a boost in shopping in Europe: research conducted by Motivaction shows that, in 2017, 32% of 18 to 40-year-olds made an (online) purchase specifically on this day. This presents opportunities, but how can you take advantage of these as a garden centre? Continue reading