Poinsettias hold the key to supercharging houseplant departments this festive season

Covid-19 has been relentless in its determination to throw a spanner in retailers’ plans throughout much of 2020, but despite the economic uncertainty, come rain or snow, over the next few weeks shoppers will be flocking to garden centres in their droves to snap-up that much-loved festive favourite: the poinsettia. With these iconic Christmas emblems presenting an ideal opportunity to keep tills ringing, the experts at Stars for Europe, the leading poinsettia marketing agency, focus on techniques to maximise footfall in poinsettia sales areas this season. Continue reading

Poinsettias – what’s new for 2020? Breeders reveal their latest festive favourites with a modern twist!

Unique new poinsettias are set to take the UK market by storm this season

No home is complete in the run-up to Christmas without that much-loved icon of the festive season – the poinsettia! And as we prepare to say goodbye – and good riddance – to pandemic-struck 2020, there’s no better way to bring hope and cheer into our homes than by snapping-up one of the latest varieties of beautifully coloured poinsettia, created by leading plant breeding houses. Continue reading

How retailers can capture a new generation of poinsettia customers this festive season

There is no question that poinsettias are well recognised as the ‘Christmas flower’ with droves of buyers bringing these colourful bracts into their homes throughout the festive season. This year, however, retailers have an unrivalled opportunity to bring poinsettia to the attention of even more customers as the popularity of houseplants continues to skyrocket. Here, the team at Stars for Europe digs a little deeper into this ever-popular trend. Continue reading

Poinsettias – meet the Mexican marvels set to bring much needed cheer to the UK’s homes

Nothing says that the countdown to Christmas is under way better than a beautiful poinsettia laden with gorgeous coloured bracts. With their image adorning everything from Christmas cards to gift wrap, poinsettias are the established emblem of the festive season, bringing cheer to our homes in the darkest days of winter as families gather to spend quality time together. Continue reading

Premium Christmas Trees’ trial pallets help retailers deliver incredible sales

It is easy to keep stocking the same products but when the desire to try something new strikes it can often be a confusing time for many retailers. What if we make the wrong choice? What if they don’t sell? Should we be committing ourselves to such large order numbers? These are just some of the questions that might be asked. One company that is cutting through the noise and offering retailers the chance to ‘test’ new product introductions is Premium Christmas Trees with its innovative trial pallets. Continue reading

“We’re on your side” – Premium Christmas Trees vows to make it easier for retailers to drive sales of Christmas Trees this festive season

Following a year of unprecedented turmoil, this year’s festive season feels more important than ever as much of the population looks to Christmas as the shining beacon of hope on the horizon. With six months to go, many garden retailers will be already thinking ahead to how they can maximise this incredibly important sales period. One company who is on “you’re side” and is doing everything it can to make Christmas 2020 easier than ever for retailers is Premium Christmas Trees – the go-to brand for wholesale Christmas trees. Continue reading

Slimline Christmas trees hold the key to driving sales in 2020 as retailers assess their festive season performance

Retailers who are taking stock of their festive season trading performance are being offered a helping hand to boost Christmas tree sales during 2020 – and turn around the fortunes of sales areas that fell below expectations. With the festive season established as a key point in the calendar to keep garden centre tills jingling, Premium Christmas Trees is working closely with retailers to tailor their tree offering and drive sales at the tail-end of the year. Continue reading