Covid-19 has been relentless in its determination to throw a spanner in retailers’ plans throughout much of 2020, but despite the economic uncertainty, come rain or snow, over the next few weeks shoppers will be flocking to garden centres in their droves to snap-up that much-loved festive favourite: the poinsettia. With these iconic Christmas emblems presenting an ideal opportunity to keep tills ringing, the experts at Stars for Europe, the leading poinsettia marketing agency, focus on techniques to maximise footfall in poinsettia sales areas this season. Continue reading
Tag: christmas
Poinsettias – what’s new for 2020? Breeders reveal their latest festive favourites with a modern twist!
Unique new poinsettias are set to take the UK market by storm this season
No home is complete in the run-up to Christmas without that much-loved icon of the festive season – the poinsettia! And as we prepare to say goodbye – and good riddance – to pandemic-struck 2020, there’s no better way to bring hope and cheer into our homes than by snapping-up one of the latest varieties of beautifully coloured poinsettia, created by leading plant breeding houses. Continue reading
How retailers can capture a new generation of poinsettia customers this festive season
There is no question that poinsettias are well recognised as the ‘Christmas flower’ with droves of buyers bringing these colourful bracts into their homes throughout the festive season. This year, however, retailers have an unrivalled opportunity to bring poinsettia to the attention of even more customers as the popularity of houseplants continues to skyrocket. Here, the team at Stars for Europe digs a little deeper into this ever-popular trend. Continue reading
Poinsettias – meet the Mexican marvels set to bring much needed cheer to the UK’s homes
Nothing says that the countdown to Christmas is under way better than a beautiful poinsettia laden with gorgeous coloured bracts. With their image adorning everything from Christmas cards to gift wrap, poinsettias are the established emblem of the festive season, bringing cheer to our homes in the darkest days of winter as families gather to spend quality time together. Continue reading
Festive florals – how retailers can maximise sales of poinsettia this Christmas season
As the 2020 Christmas season sneaks ever closer, the leading European poinsettia marketing initiative, Stars for Europe, is reaching out to UK garden retailers to remind them of just how expansive its 2020 poinsettia offering is and to help them drive sales of this festive bloom more than ever before. Continue reading
Premium Christmas Trees’ trial pallets help retailers deliver incredible sales
It is easy to keep stocking the same products but when the desire to try something new strikes it can often be a confusing time for many retailers. What if we make the wrong choice? What if they don’t sell? Should we be committing ourselves to such large order numbers? These are just some of the questions that might be asked. One company that is cutting through the noise and offering retailers the chance to ‘test’ new product introductions is Premium Christmas Trees with its innovative trial pallets. Continue reading
Premium Christmas Trees’ Nordmann Slimline trees are its fastest selling festive tree range ever!
As part of its ongoing commitment to help garden centres maximise festive sales, Premium Christmas Tree is reinforcing the success of its Nordmann Slimline tree range and is urging retailers to get in touch to find out more about this fast-moving profit opportunity. Continue reading
“We’re on your side” – Premium Christmas Trees vows to make it easier for retailers to drive sales of Christmas Trees this festive season
Following a year of unprecedented turmoil, this year’s festive season feels more important than ever as much of the population looks to Christmas as the shining beacon of hope on the horizon. With six months to go, many garden retailers will be already thinking ahead to how they can maximise this incredibly important sales period. One company who is on “you’re side” and is doing everything it can to make Christmas 2020 easier than ever for retailers is Premium Christmas Trees – the go-to brand for wholesale Christmas trees. Continue reading
Slimline Christmas trees hold the key to driving sales in 2020 as retailers assess their festive season performance
Retailers who are taking stock of their festive season trading performance are being offered a helping hand to boost Christmas tree sales during 2020 – and turn around the fortunes of sales areas that fell below expectations. With the festive season established as a key point in the calendar to keep garden centre tills jingling, Premium Christmas Trees is working closely with retailers to tailor their tree offering and drive sales at the tail-end of the year. Continue reading
Here are your winners….the 2019 GIMA Award winners are revealed!
Earlier tonight the winners of the 39th annual GIMA awards were announced at another glittering black-tie event (Celtic Manor Resort, Newport, South Wales). The pinnacle of the garden retail industry’s calendar, the event brought together manufacturers, retailers, members of the press and industry figures, to celebrate the 16 highly deserving winners. Continue reading