Poinsettias hold the key to supercharging houseplant departments this festive season

Covid-19 has been relentless in its determination to throw a spanner in retailers’ plans throughout much of 2020, but despite the economic uncertainty, come rain or snow, over the next few weeks shoppers will be flocking to garden centres in their droves to snap-up that much-loved festive favourite: the poinsettia. With these iconic Christmas emblems presenting an ideal opportunity to keep tills ringing, the experts at Stars for Europe, the leading poinsettia marketing agency, focus on techniques to maximise footfall in poinsettia sales areas this season. Continue reading

Poinsettias – what’s new for 2020? Breeders reveal their latest festive favourites with a modern twist!

Unique new poinsettias are set to take the UK market by storm this season

No home is complete in the run-up to Christmas without that much-loved icon of the festive season – the poinsettia! And as we prepare to say goodbye – and good riddance – to pandemic-struck 2020, there’s no better way to bring hope and cheer into our homes than by snapping-up one of the latest varieties of beautifully coloured poinsettia, created by leading plant breeding houses. Continue reading

How retailers can capture a new generation of poinsettia customers this festive season

There is no question that poinsettias are well recognised as the ‘Christmas flower’ with droves of buyers bringing these colourful bracts into their homes throughout the festive season. This year, however, retailers have an unrivalled opportunity to bring poinsettia to the attention of even more customers as the popularity of houseplants continues to skyrocket. Here, the team at Stars for Europe digs a little deeper into this ever-popular trend. Continue reading

Poinsettias – meet the Mexican marvels set to bring much needed cheer to the UK’s homes

Nothing says that the countdown to Christmas is under way better than a beautiful poinsettia laden with gorgeous coloured bracts. With their image adorning everything from Christmas cards to gift wrap, poinsettias are the established emblem of the festive season, bringing cheer to our homes in the darkest days of winter as families gather to spend quality time together. Continue reading