how we work – resources

International media database We subscribe to Agility, one of the world’s foremost and most advanced media databases, which leverages PR Newswire’s global media database and is updated daily online. Through Agility we are able to accurately target and liaise with tens of thousands of media contacts of all kinds, around the world.

Individual contracts Through our own long-standing work and ongoing networking in our core markets, we also have an unrivalled ‘little black book’ of specialised contacts in the media, industry organisations and elsewhere. In fact, these valuable personal contacts regularly come to us to solve their editorial and business needs, rather than the other way round!

‘Inside’ media enquiries We can access and take up a wide range of fast-response, unusual and sought-after media opportunities through our range of sector-focused ‘Response Source’ subscriptions.

International campaign resources International PR campaigns require local market knowledge, native language ability, media contacts and on-the-spot availability.

Overseas PR partners Hornby Whitefoot PR is able to offer this to clients needing international campaigns, through our relationships with a number of like-minded, overseas PR agencies, whose scope includes Italy, France, Germany, Spain, Greece, Russia, Poland and more.