Catering to the greener gardeners of the future

Whether changing their diet and lifestyle or trying to adopt better habits, consumers are making more informed decisions and better choices for their own health and that of the planet. The interest in vegetarian and vegan diets has increased steadily, whilst concern for the environment and the effects of climate change is escalating. Shoppers are actively seeking products that have minimal impact on the environment, from production and the way materials are sourced, right through to what happens to the packaging after use. This is a growing movement in gardening, with demand soaring for sustainably-sourced, plant-based products that work with nature to deliver impressive results. Retailers need to act now and get on board with this emerging category. Continue reading