It is easy to keep stocking the same products but when the desire to try something new strikes it can often be a confusing time for many retailers. What if we make the wrong choice? What if they don’t sell? Should we be committing ourselves to such large order numbers? These are just some of the questions that might be asked. One company that is cutting through the noise and offering retailers the chance to ‘test’ new product introductions is Premium Christmas Trees with its innovative trial pallets. Continue reading
Category: Press Releases
2018 GIMA Awards sponsors confirmed
*Hornby Whitefoot PR is proud to support client GIMA at the association’s 2018 awards gala dinner. The team will be at the event, serving magnums of champagne to the winners’ tables and announcing category winners on GIMA’s Twitter feed as it happens. Continue reading
Staycation in ‘Samoa’ with LifestyleGarden®’s exclusive new collaboration with the Eden Project
Gardening is deemed ‘critically important’ to physical and mental health during #stayathome
With the nation currently isolating in their homes and facilities shut down, we have little choice but to try and enjoy this enforced staycation. Maintaining mental and physical wellbeing during this time will be of paramount importance as so many areas of our lives feel very much out of our control. Thankfully the sun is beginning to make a more regular appearance, which means the garden is finally open for business. Here, leading garden PR agency, Hornby Whitefoot PR, explore the vital role gardening has for mental and physical wellbeing – as if we needed any further excuses to get out there! Continue reading
How the humble houseplant became the garden industry’s fastest growth category
It’s official: – 2019 was the year of the houseplant according to the GCA’s Barometer of Trade (BoT) report. Last year, the houseplant sector saw the biggest increase in sales at garden centres across the country with an increase of 17.6% compared to 2018. It is estimated that the millennial generation is responsible for one third of all houseplant sales but how did they become so popular? Continue reading
Everything you need to know about Pawexpo
What is Pawexpo?
Pawexpo is a newly launched pet focussed trade exhibition brought to market by the team behind Glee, the UK’s leading annual trade exhibition for the garden and outdoor leisure sector. Continue reading
2020 – a new decade of gardening trends to look forward to!
The new decade has just begun, and the garden trends for 2020 are already a hot topic as we look forward to seeing what the season has in store. Team HWPR has compiled the latest developments and trends in gardening for you and what to expect to see going forward! Continue reading
Celebrating 50 years of innovation – how Primeur’s Mighty Mats can help you make an entrance in the 2020 season
Following an astonishing year of success in the garden retail industry, Primeur, the leading suppliers of eco-friendly and innovative garden products, is proud to present its extensive Mighty Mats doormat range, which its hope will drive further sales for garden centres in the new year. Continue reading
Top industry awards, a BBC TV series and expansion of its client portfolio leads to celebrations at Hornby Whitefoot PR
The team at Hornby Whitefoot PR is celebrating after expanding its client portfolio and winning a top garden media industry award. Continue reading
Introducing Inbal Kahaner, the award-winning designer from LifestyleGarden® who shaped DuraOcean®
DuraOcean®, the first mass market garden furniture made from recycled ocean plastic waste, is taking the UK market by storm. After being crowned Best New Product at the SOLEX exhibition at the NEC in July, manufacturer LifestyleGarden® and its parent company ScanCom International has witnessed huge interest from garden furniture buyers who are increasingly demanding sustainable products – with interest coming from sectors as diverse as garden centres, restaurants, hotels and cruise liner operators. Continue reading
Plants with wow factor and disease-beating busy Lizzies drive innovation at the 10th HTA National Plant Show
The 10th HTA National Plant Show proved to be the perfect platform to raise the profile of the hottest new horticultural innovations that will help retailers to grow planteria sales. Continue reading
CAT Magazine
Hornby Whitefoot PR expands team
The Hornby Whitefoot PR team has become a little bigger with the appointment of Marc Rosenberg. Continue reading
2018: The year of the vlog (and blog)
As we look back on 2018 it’s safe to say it’s been quite an odd year for us in many ways. The ‘beast from the east’ raged on throughout the Garden Press Event (rudely cutting short our increasingly popular after show pub meetup). And then towards the other end of the year, the joint hottest summer on record, which stimulated a ‘backwards season’ for many of our clients, who went on to have one of the busiest autumns of recent years thanks to garden centre restocking and a bigger, re-energised Glee tradeshow. Continue reading
Working with Social Media Influencers
For suppliers and retailers in the garden industry, spend on celebrity endorsements and advertising campaigns can be difficult to justify, with social media no longer the cost-effective solution in reaching new customers. Another option, which the team at Hornby Whitefoot PR are currently exploring with its clients, aims to drastically improves cost efficiency within consumer media communications. Continue reading