As we look back on 2018 it’s safe to say it’s been quite an odd year for us in many ways. The ‘beast from the east’ raged on throughout the Garden Press Event (rudely cutting short our increasingly popular after show pub meetup). And then towards the other end of the year, the joint hottest summer on record, which stimulated a ‘backwards season’ for many of our clients, who went on to have one of the busiest autumns of recent years thanks to garden centre restocking and a bigger, re-energised Glee tradeshow. Continue reading
Category: Press Releases
Working with Social Media Influencers
For suppliers and retailers in the garden industry, spend on celebrity endorsements and advertising campaigns can be difficult to justify, with social media no longer the cost-effective solution in reaching new customers. Another option, which the team at Hornby Whitefoot PR are currently exploring with its clients, aims to drastically improves cost efficiency within consumer media communications. Continue reading
Take viewers on a journey: the secrets to vlogging for business
At this year’s HTA Marketing Forum, our Account Manager Robbie Cumming gave delegates a behind-the-scenes look at what it takes to create a successful vlog. Continue reading
Six ways to sell out your event!
So, you’re organising events in your garden centre, that’s great! But how do you make sure your events will be sold out long before it’s scheduled? Garden Connect has been helping garden centres to sell tickets online for many years – and has also recently launched a new and innovative ticketing service for garden centres – here the team share its six secret tips to ensuring a full house at any event. Continue reading
Learn how to make compelling videos and increase your following
Robbie Cumming, our PR Account Manager, leads a double life. Because when he’s not dreaming up new ideas for PR campaigns or writing and issuing press releases, he makes an additional living on YouTube. Continue reading
Dealing with a heatwave and drought in the garden
It’s been the longest heatwave in the UK since 1976, and the driest start to summer since modern records began. Although the country has seen some rain, there wasn’t enough of a downpour to dampen the soil and penetrate the roots of many plants. With temperatures pushing 35c no end yet in sight, the usual lush green gardens have been turned into parched, brown tinderboxes as the UK continues to sizzle. Continue reading
Glitz, Glamour and Golf at the 2018 GIMA Awards
Team HWPR was fortunate enough to attend the glittering GIMA Awards this week, where the tuxes, gowns, champagne and garden industry were out in full force. The glamorous event was held at Celtic Manor Resort, Newport and hosted by TV actor Stephen Mangan. (Dan, Dan, Dan, Daaaaaaaaaan! – if you’re an Alan Partridge fan as we all are!) Continue reading
How to make the most of GIMA’s free PR opportunities
There are many benefits of belonging to GIMA, aka the Garden Industry Manufacturers Association. One of which is access to exclusive PR opportunities within the regular GIMA columns that we put together for Garden Centre Retail and Garden Centre Update magazine. Continue reading
2018 GIMA Awards sponsors confirmed
Hornby Whitefoot PR is proud to support client GIMA at the association’s 2018 awards gala dinner. The team will be at the event, serving magnums of champagne to the winners’ tables and announcing category winners on GIMA’s Twitter feed as it happens. Continue reading
Five trends that caught our eye at the HTA National Plant Show
The National Plant Show, run by the HTA, is the only UK trade show dedicated to British plants and is a key staple in the horticultural calendar bringing together UK growers, suppliers and garden retailers. Continue reading
