As dog owners flock to the Leon Boots Co. stand at Crufts, enticed by the lightest wellington boot ever, garden centre owners must be asking themselves whether they can afford to miss out on stocking this exciting new range within their own pet and gift offering Continue reading
Category: Press Releases
And the winners are…..the 40th GIMA Award winners have been announced!
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Earlier tonight the great and good of the garden retail industry came together to celebrate the 40th annual GIMA Awards at a glittering black-tie event, held at the prestigious Celtic Manor Resort. Celebrating the innovation, dedication and passion that goes into everything – from product development, to marketing campaigns and point of sale – the evening saw 17 award winners revealed and was accompanied by a much-needed night of merriment to mark the return of the awards after a two-year hiatus. Continue reading
It’s a sell out for the 40th annual GIMA Awards
The hotly anticipated GIMA Awards (11th November, Celtic Manor Resort) are set to be a huge celebratory event, especially as it is now officially sold out! Manufacturers and suppliers from across the garden retail sector have been quick to snap up their place at the 40th-anniversary event, with many of them hoping to walk away with one of the coveted awards. Continue reading
The Real Soil Company: the right product at the right time
The word on everyone’s lips at Glee 2021 was “sustainability”, which according to a visitor from BBC Gardener’s World was an essential part of “every conversation”. Continue reading
HornbyWhitefoot PR At GLEE
Popped into the NEC to see the exhibition this morning. Nice to spot just a few of our clients stalls as I wandered around the vast hall. Continue reading
PR Account Manager Vacancy
We are looking for a top notch, self-motivated PR Account Manager to come onboard and help us manage our extensive gardening and lifestyle client list. The successful applicant will have at least 2 years’ experience of managing all aspects of both b2b and b2c client PR needs, from planning, project management, copywriting and analysis to all-round client, media and supplier liaison. Continue reading
How the order to ‘stay home’ gave houseplants another welcome boost
Houseplant sales have been on an upward curve for some time now but, for anyone wondering if the trend has hit its peak, think again because Covid has taken the demand for greenery in the home up another notch. Lockdown has seen the nation engage with plants and gardening like never before, with retailers often struggling to keep up with demand and a new army of plant enthusiasts stepping up their spend. UK houseplant sales are forecast to top £4billion this year and the category is enticing in a wealth of younger consumers, for whom, becoming a ‘plant parent’ or impressing your followers on social media is all the rage. So, what’s behind this upswing in sales? The Glee team find out more. Continue reading
Glee 2021: celebrating newness within garden retail
As the first dedicated garden retail exhibition to make its in-person return post-lockdown, Glee (14th – 16th September, NEC Birmingham) has an important role to play. From networking and educating, to inspiring retailers and suppliers alike, this year’s event will be a highly anticipated showcase of the newest and most exciting innovations that the garden sector has to offer ahead of the 2022 season. Continue reading
Beat the dreaded hosepipe ban: Drought-proof your lawns with Johnsons Lawn Seed
The global king of lawn seed has been investigating how to help drought-ridden lawns survive the summer with super-strength, deep rooting grass varieties
Lockdown has helped millions of Brits fall back in love with gardening and with the new work from home trend here to stay for many people, the state of the nation’s gardens has never been a hotter topic. Continue reading
Primeur raring to go for spring/summer 2021! Sustainability, new merchandising support & range updates
As the spring season gets underway, Primeur – the award-winning supplier of the Eco Garden range of recycled rubber planters, stepping-stones and borders – is raring to go with a warehouse full of stock, new lines added and proven merchandising displays set to drive up the average basket spend. Here the company outlines five reasons why you should make Primeur your top choice for driving sales this year. Continue reading
Premium Christmas Trees’ trial pallets help retailers deliver incredible sales
It is easy to keep stocking the same products but when the desire to try something new strikes it can often be a confusing time for many retailers. What if we make the wrong choice? What if they don’t sell? Should we be committing ourselves to such large order numbers? These are just some of the questions that might be asked. One company that is cutting through the noise and offering retailers the chance to ‘test’ new product introductions is Premium Christmas Trees with its innovative trial pallets. Continue reading
2018 GIMA Awards sponsors confirmed
*Hornby Whitefoot PR is proud to support client GIMA at the association’s 2018 awards gala dinner. The team will be at the event, serving magnums of champagne to the winners’ tables and announcing category winners on GIMA’s Twitter feed as it happens. Continue reading
Staycation in ‘Samoa’ with LifestyleGarden®’s exclusive new collaboration with the Eden Project
Gardening is deemed ‘critically important’ to physical and mental health during #stayathome
With the nation currently isolating in their homes and facilities shut down, we have little choice but to try and enjoy this enforced staycation. Maintaining mental and physical wellbeing during this time will be of paramount importance as so many areas of our lives feel very much out of our control. Thankfully the sun is beginning to make a more regular appearance, which means the garden is finally open for business. Here, leading garden PR agency, Hornby Whitefoot PR, explore the vital role gardening has for mental and physical wellbeing – as if we needed any further excuses to get out there! Continue reading
How the humble houseplant became the garden industry’s fastest growth category
It’s official: – 2019 was the year of the houseplant according to the GCA’s Barometer of Trade (BoT) report. Last year, the houseplant sector saw the biggest increase in sales at garden centres across the country with an increase of 17.6% compared to 2018. It is estimated that the millennial generation is responsible for one third of all houseplant sales but how did they become so popular? Continue reading