Category: Press Releases

Gardening is deemed ‘critically important’ to physical and mental health during #stayathome

With the nation currently isolating in their homes and facilities shut down, we have little choice but to try and enjoy this enforced staycation.  Maintaining mental and physical wellbeing during this time will be of paramount importance as so many areas of our lives feel very much out of our control. Thankfully the sun is beginning to make a more regular appearance, which means the garden is finally open for business. Here, leading garden PR agency, Hornby Whitefoot PR, explore the vital role gardening has for mental and physical wellbeing – as if we needed any further excuses to get out there!   Continue reading →

How the humble houseplant became the garden industry’s fastest growth category

It’s official: – 2019 was the year of the houseplant according to the GCA’s Barometer of Trade (BoT) report.  Last year, the houseplant sector saw the biggest increase in sales at garden centres across the country with an increase of 17.6% compared to 2018.   It is estimated that the millennial generation is responsible for one third of all houseplant sales but how did they become so popular? Continue reading →

Introducing Inbal Kahaner, the award-winning designer from LifestyleGarden® who shaped DuraOcean®

DuraOcean®, the first mass market garden furniture made from recycled ocean plastic waste, is taking the UK market by storm. After being crowned Best New Product at the SOLEX exhibition at the NEC in July, manufacturer LifestyleGarden® and its parent company ScanCom International has witnessed huge interest from garden furniture buyers who are increasingly demanding sustainable products – with interest coming from sectors as diverse as garden centres, restaurants, hotels and cruise liner operators. Continue reading →

2018: The year of the vlog (and blog)

As we look back on 2018 it’s safe to say it’s been quite an odd year for us in many ways.  The ‘beast from the east’ raged on throughout the Garden Press Event (rudely cutting short our increasingly popular after show pub meetup).  And then towards the other end of the year, the joint hottest summer on record, which stimulated a ‘backwards season’ for many of our clients, who went on to have one of the busiest autumns of recent years thanks to garden centre restocking and a bigger, re-energised Glee tradeshow.  Continue reading →

Working with Social Media Influencers

 For suppliers and retailers in the garden industry, spend on celebrity endorsements and advertising campaigns can be difficult to justify, with social media no longer the cost-effective solution in reaching new customers.  Another option, which the team at Hornby Whitefoot PR are currently exploring with its clients, aims to drastically improves cost efficiency within consumer media communications. Continue reading →