DuraOcean®, the first mass market garden furniture made from recycled ocean plastic waste, is taking the UK market by storm. After being crowned Best New Product at the SOLEX exhibition at the NEC in July, manufacturer LifestyleGarden® and its parent company ScanCom International has witnessed huge interest from garden furniture buyers who are increasingly demanding sustainable products – with interest coming from sectors as diverse as garden centres, restaurants, hotels and cruise liner operators. Continue reading
Category: Press Releases
Plants with wow factor and disease-beating busy Lizzies drive innovation at the 10th HTA National Plant Show
The 10th HTA National Plant Show proved to be the perfect platform to raise the profile of the hottest new horticultural innovations that will help retailers to grow planteria sales. Continue reading
CAT Magazine
Hornby Whitefoot PR expands team
The Hornby Whitefoot PR team has become a little bigger with the appointment of Marc Rosenberg. Continue reading
2018: The year of the vlog (and blog)
As we look back on 2018 it’s safe to say it’s been quite an odd year for us in many ways. The ‘beast from the east’ raged on throughout the Garden Press Event (rudely cutting short our increasingly popular after show pub meetup). And then towards the other end of the year, the joint hottest summer on record, which stimulated a ‘backwards season’ for many of our clients, who went on to have one of the busiest autumns of recent years thanks to garden centre restocking and a bigger, re-energised Glee tradeshow. Continue reading
Working with Social Media Influencers
For suppliers and retailers in the garden industry, spend on celebrity endorsements and advertising campaigns can be difficult to justify, with social media no longer the cost-effective solution in reaching new customers. Another option, which the team at Hornby Whitefoot PR are currently exploring with its clients, aims to drastically improves cost efficiency within consumer media communications. Continue reading
Take viewers on a journey: the secrets to vlogging for business
At this year’s HTA Marketing Forum, our Account Manager Robbie Cumming gave delegates a behind-the-scenes look at what it takes to create a successful vlog. Continue reading
Six ways to sell out your event!
So, you’re organising events in your garden centre, that’s great! But how do you make sure your events will be sold out long before it’s scheduled? Garden Connect has been helping garden centres to sell tickets online for many years – and has also recently launched a new and innovative ticketing service for garden centres – here the team share its six secret tips to ensuring a full house at any event. Continue reading
Learn how to make compelling videos and increase your following
Robbie Cumming, our PR Account Manager, leads a double life. Because when he’s not dreaming up new ideas for PR campaigns or writing and issuing press releases, he makes an additional living on YouTube. Continue reading
Dealing with a heatwave and drought in the garden
It’s been the longest heatwave in the UK since 1976, and the driest start to summer since modern records began. Although the country has seen some rain, there wasn’t enough of a downpour to dampen the soil and penetrate the roots of many plants. With temperatures pushing 35c no end yet in sight, the usual lush green gardens have been turned into parched, brown tinderboxes as the UK continues to sizzle. Continue reading