2018: The year of the vlog (and blog)

As we look back on 2018 it’s safe to say it’s been quite an odd year for us in many ways.  The ‘beast from the east’ raged on throughout the Garden Press Event (rudely cutting short our increasingly popular after show pub meetup).  And then towards the other end of the year, the joint hottest summer on record, which stimulated a ‘backwards season’ for many of our clients, who went on to have one of the busiest autumns of recent years thanks to garden centre restocking and a bigger, re-energised Glee tradeshow.  Continue reading

Working with Social Media Influencers

 For suppliers and retailers in the garden industry, spend on celebrity endorsements and advertising campaigns can be difficult to justify, with social media no longer the cost-effective solution in reaching new customers.  Another option, which the team at Hornby Whitefoot PR are currently exploring with its clients, aims to drastically improves cost efficiency within consumer media communications. Continue reading

Six ways to sell out your event!

So, you’re organising events in your garden centre, that’s great! But how do you make sure your events will be sold out long before it’s scheduled? Garden Connect has been helping garden centres to sell tickets online for many years – and has also recently launched a new and innovative ticketing service for garden centres – here the team share its six secret tips to ensuring a full house at any event. Continue reading

Dealing with a heatwave and drought in the garden

It’s been the longest heatwave in the UK since 1976, and the driest start to summer since modern records began.   Although the country has seen some rain, there wasn’t enough of a downpour to dampen the soil and penetrate the roots of many plants.  With temperatures pushing 35c no end yet in sight, the usual lush green gardens have been turned into parched, brown tinderboxes as the UK continues to sizzle. Continue reading

Glitz, Glamour and Golf at the 2018 GIMA Awards

Team HWPR was fortunate enough to attend the glittering GIMA Awards this week, where the tuxes, gowns, champagne and garden industry were out in full force. The glamorous event was held at Celtic Manor Resort, Newport and hosted by TV actor Stephen Mangan.  (Dan, Dan, Dan, Daaaaaaaaaan! – if you’re an Alan Partridge fan as we all are!) Continue reading