Content marketing: the next big thing in online marketing

The next big thing in online marketing is content marketing. Sharing knowledge and information helps to get more followers on social media, gain better Google rankings and ultimately attracts new customers to garden centres. Garden Connect is providing online marketing services to over 300 garden centres in the Netherlands, Belgium, Ireland and the UK and shares the top 5 trends for 2019. Continue reading

BLACK FRIDAY IN THE GARDEN CENTRE: DOES IT WORK?

Friday, November 23rd is Black Friday: a tradition that has drifted over from the United States, when people head out en masse after Thanksgiving to bargain-hunt. The media attention this attracts has also led to a boost in shopping in Europe: research conducted by Motivaction shows that, in 2017, 32% of 18 to 40-year-olds made an (online) purchase specifically on this day. This presents opportunities, but how can you take advantage of these as a garden centre? Continue reading

How to avoid queues at your Christmas Grotto?

It’s only August but at Garden Connect we’re already looking forward to Christmas! ‘The most wonderful time of year’, Christmas is also one of the busiest times of year for garden centres with many events and special dinners taking place, not to mention the grand opening of the annual Christmas Grotto. All of this activity means one thing – more customers instore looking to secure tickets or to join in with these festive events. With long queues inevitable – and for many, a seasonal frustration – Garden Connect has created a solution that will help to streamline the ticketing process.  Continue reading