Scarlet Opus return to GIMA to launch SS2024 Trends & Insights Report

GIMA is pleased to confirm that it has once again commissioned leading trend agency, Scarlet Opus, to deliver an informative and interactive Insight & Trends report, designed to offer delegates unrivalled access to SS24 trend information, including how these trends meet consumer desires, attitudes and aesthetics.


The report will be launched with a webinar where four key trends for 2024 will be explored, emphasising what’s driving change and the fundamental shifts impacting consumer behaviour.  With a keen focus on gardening and outdoor living, this is the only content of its kind available in the UK.


The team from Scarlet Opus will also delve deep into the colours and design trends that look set to shape consumer demand and spend, including a look at those materials, shapes, patterns and textiles which consumers will be looking to adorn their homes with.  The content is directly suited to those companies looking to future-proof their new product development, visual merchandising, packaging and marketing plans.


Every person joining the webinar will receive direct access to the online event, where Scarlet Opus will present the report. A copy of the webinar recording, plus an exclusive e-book, will also be made available to delegates post-event, unveiling even more of the research and consumer marketing content that was gathered whilst identifying the trends.


GIMA Director, Vicky Nuttall said: “We’re pleased to confirm that we have recommissioned Scarlet Opus to provide our trends content for the fourth year running. Previous sessions have been applauded for their value and insight; insight we have seen become a reality and has shaped the products we see on the shelves today. We’re excited to see what 2024 might have in store for us!”


GIMA’s Consumer & Design Insight and Trends webinar will be priced at £250 (+ VAT) for members, with each additional delegate priced at £25 (+ VAT).  Non-members are priced at £350 (+ VAT), with each additional delegate priced at £50 (+ VAT).


To find out more, or to book your place for the webinar, please visit or call 01959 564947.




Words: 341


About GIMA

The Garden Industry Manufacturer’s Association (GIMA) is a membership organisation of around 150 members representing the majority share of suppliers and manufacturers operating within the UK gardening industry.

Formed in 1999, its goal is to promote the commercial, trading and industrial interests of UK and EU-based companies supplying the UK garden industry.


Run by a small team of dedicated professionals, and governed by a council of members, GIMA is funded by membership subscriptions and services.


The range of services and support provided for members is extensive, offering something for all members, regardless of their size or heritage.