First launched at Glee 2018, the gorgeous rabbit figurine from leading garden décor manufacturer, Vivid Arts, has now raised over £10,000 for the Greenfingers charity.
Since 2018 the Vivid Arts rabbit has been sold throughout garden centres across the country, with gardeners being drawn by its cute styling including a garden spade and bearing the trademark Greenfingers green gloves. The realistic ornament, made from high-quality resin, stands at approximately 18cm high and since its launch has been supported by full POS material – and a special miniature rabbit collection box – to aid retailers in encouraging rabbit lovers and gift-givers to purchase the ornament in support of the charity.
Paul McGuire, Sales Director at Vivid Arts said: “It has been a privilege for Vivid Arts to work with the Greenfingers team over the last three years. It’s amazing that one short conversation resulted in two hundred and fifty bespoke collection boxes being distributed to collection points and over seven thousand “fundraiser Rabbits” being sold through the trade.
As a result, and thanks to the generous support of our trade customers, we have been able to raise £10,640 to help fund further magical Greenfingers projects. We’re so pleased we have been able to make a small contribution to such a worthy cause that supports life-limited children and their families in such a positive way. Brilliant people, brilliant cause.”
Linda Petrons, Director of Fundraising and Communications at Greenfingers said: “Our sincerest thanks to Vivid Arts for its incredible contribution to supporting Greenfingers and helping to place the charity in front of garden centre customers. The rabbit has become our unofficial mascot having been part of our fundraising efforts for so long, and we will be forever grateful for the profile it has helped to create for the Greenfingers charity amongst consumers as well as retailers.”
The Greenfingers team will be exhibiting in Hall 6 at 6A17, Vivid Arts will also be exhibiting at Glee alongside its Greenfingers Rabbit in Hall 20, stand D11.
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About Greenfingers Charity
Greenfingers is a national charity dedicated to supporting life-limited children and their families who spend time in hospices around the UK. The charity is committed to creating, beautiful, well-designed outdoor spaces for children to enjoy with family, friends and siblings, whether through play and fun, or therapeutic rest and relaxation. To date Greenfingers Charity has created over 60 inspiring gardens in children’s hospices around the country and has a further waiting list of hospices that need help.