Primeur creates convenient pick-up lines in garden landscaping with Recycled Rubber Collection

For easy-to-install, lightweight garden landscape essentials that will help your customers transform their outdoor spaces and tap into the strong demand for sustainable solutions, look no further than Primeur’s recycled rubber eco Garden collection.


Garden landscaping products aren’t often top of the list in terms of impulse purchases but Primeur is changing that. Heavy concrete borders and slabs make for considered purchases that require customers to plan ahead, so that, even if a shopper is suddenly inspired whilst in store, the logistics means they are unlikely to buy items there and then. The lightweight properties of Primeur’s recycled rubber stepping-stones, garden borders and edging collection create new opportunities in the category, making it easier for customers to walk away with products on the day. This means you can add profits, whilst your customers add interest to their gardens.


Light and easy to transport, the range of products in Primeur’s Eco Garden collection will make edging lawns, beds and or laying stepping-stones a breeze.  It also allows for greater spontaneity, so if a customer makes an on-the-spot decision to transform their outdoor space with a host of stunning landscaping products, provided retailers have Primeur’s range in stock, they can walk away with exactly what they need that day.


It also means garden centre staff won’t be unloading and moving pallets full of hefty product, providing added flexibility when it comes to locating merchandising units in store. This is especially true as Primeur’s market-leading merchandising displays come ready stocked, meaning only top up orders will need adding as sales soar.


But make no mistake – they may be light in weight but not when it comes to performance! These heavy-duty garden products offer incredible durability and weather resistance, making them virtually indestructible.


Unlike traditional materials used for outdoor ranges, Primeur’s Recycled Rubber Collection will not crack, split, fade or rot. They are also lawnmower and strimmer safe, meaning they are perfect for use in gardens and allotments. Robust, yes, but these products are also non-toxic, eco-friendly, and provide a softer alternative to brick, stone or wood, which will appeal to gardeners seeking sustainable and safe garden products they can feel confident using in a garden with family or pets.


Get flexible

With softer lines and curves very much en vogue for 2021/22, EZBorder from Primeur lets consumers get creative and shape their garden as they want. The natural flexibility of rubber allows the borders to curve and flow around the existing lines of a garden or can beautifully accentuate a newly dug rounded bed, opening up a wealth of possibilities.


The vast array of designs and finishes provide users with even greater choice and the chance to really build the outdoor aesthetic of their dreams. Options include brick and stone-effect, such as Ultra-Curve EZBorder Bricks, the award-winning Roman Stone, and Flexi-Curve Rock Wall; all available in Earth or Grey colourways, plus a brand-new design for 2022, EZBorder Maryland, with its quaint picket-fence-style appearance. For those seeking a more minimalist look, look no further than Flexi-Curve Scallop in Earth, Terra or Grey, or the simple Thinline, in Earth or Grey.


Each border is supplied with the installation spikes needed – with separate packs of spare spikes now available for 2022 – which means it has never been easier for you customers to fit a border or edging that can be perfectly tailored to suit their outdoor space.


Inspire for impulse buys

The stunning assortment of stepping-stones in Primeur’s Recycled Rubber Collection is sure to ‘wow’ shoppers and encourage them to make changes in their own garden. Whether looking to add interest outdoors, protect their lawn from damage in high-traffic areas, or to create a safe pathway, gardeners can’t go wrong with this hard-wearing, striking range. Just some of the designs available are the wood-effect Railroad Tie or Cracked Log, River Rock, Stomp Stone in Square or an on-trend Hexagon shape, and Reversible Stone Leaves.


Like other lines in the Recycled Rubber Collection, the stepping-stones benefit from all-weather durability, and are incredibly easy to install and maintain. They also hold great appeal for families and gardeners seeking a safer alternative to traditional materials, as they are non-toxic, provide a soft surface in the event of slips, trips or falls, and are resistant to mould and mildew, so do not need to be cleaned with harsh chemicals and can simply be hosed off with clean water.


Of course, a major USP of this innovative range is how lightweight products are, meaning you can now offer customers high-quality railway-sleeper and large-format stone-style stepping-stones to take away on the day, all supported by a hardworking and highly visual merchandising unit that helps to drive sales in-store. Position these display units in key areas to spark the imagination and generate profitable unplanned purchases.


Don’t miss a trick. Enhance your garden landscaping offer with Primeur’s Recycled Rubber Stepping-Stones and Garden Borders. To find out more please contact the team on 01274 518800 or email



Words: 823

For more information, interviews or images please contact:

Kimberley Hornby, Primeur PR Team, Hornby Whitefoot PR

Tel: 07851 610573 Email:


Notes to editors:

In 2019 Primeur celebrated the milestone of its 50th year in business – an achievement the company is incredibly proud of. Primeur is honoured to work with many of the UK’s retail groups and independents creating bespoke ranges, as well as expanding its own-brand offer. Just over 50,000 sq. ft of warehousing at its head office in Bingley, West Yorkshire ensures Primeur’s customers have 100% availability and can react to increases in demand quickly. Innovation and product development have been key to the business’ success and remains at the heart of what the Primeur team does today.