Creating stand-out PoS in an increasingly saturated retail environment was a key consideration when the team at The Real Soil Company created the packaging for its new peat-free, organic and veganic topsoil, SuperSoil.
The highly visual packaging and supporting point of sale has been designed to not only draw the eye from across the shopfloor but, more importantly, the design makes it easy for consumers to recognise the uses and applications of SuperSoil without having to delve into the small print. The artfully displayed handrawn gardeners, vegetables and flowers, and ‘flash’ information provide an easy reference for consumers looking to boost their grow-your-own results, whilst providing retailers with a something beyond another ‘me too’ product.
SuperSoil’s design enjoys a more classic color palette which is reflective of the product’s organic credentials and high-end quality. This considered move away from the traditional greens and blues so often associated with this product category has paid dividends for the brand and retailers alike as consumers are quickly and easily able to select a product which meets their needs.
Furthering its environmental credentials, The Real Soil Company has also confirmed that all SuperSoil bags are made from 30% recycled polymer and are 100% recyclable at the end of their lifecycle.
The Real Soil Company’s Simon Hedley, said: “Growing media is a category driven by volume but that doesn’t mean newness isn’t desired. As such, we wanted to create a brand that not only filled the gap at the top end of the category, but also made it easy for shoppers to identify how to use topsoil throughout their gardens. In order to do this, we knew we had to invest heavily into packaging that worked hard.
“Whether its our packaging or our point of sale, consumers do not want to have to delve deep in order to fully understand the applications and benefits of SuperSoil, which is why we have placed all this information front and centre in both text and image form. We believe that this approach helps purchasing decisions to be done quickly and confidently but, more importantly, it helps consumers to buy exactly what they need. The clear and concise information means that gardeners purchase the right product for the job first time around, resulting in increased consumer confidence and repeat sales – benefits that any retailer will appreciate!”
One retailer who has already enjoyed growth with The Real Soil Company is Adam Young at Bosworth’s Garden Centre. He said: “The [SuperSoil] packaging really stands out from its competitors and catches our customers attention. The premium quality of the product really comes through in the design, and it’s great that the bag is 100% recyclable’.
About SuperSoil from The Real Soil Company
The hero of The Real Soil Company is the natural components which are added to enrich and enhance the soil. These natural ‘boosters’ provide quicker plant establishment and better resilience against pests and disease, whilst also enabling edible crops to benefit from nutritional enhancement and a higher crop yield.
Meeting and improving on the BS3882 standards for compliance and reliability, The Real Soil Company offers a number of other key benefits including 100% natural ingredients and material traceability. The enhanced soil also offers better water retention and release for optimum plant growth, whilst providing a more balanced and workable material for gardeners.
This wondrous SuperSoil with its high phosphorous content consistently outperforms other topsoil brands, stimulating plant respiration and growth and providing the perfect foundation for luxuriant foliage and vividly coloured flowers.
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Notes to Editors
Boughton Ltd – An acknowledged specialist and market leading supplier of topsoil, growing media, specialist loam blends and landscaping products, with over 30 years of successful delivery to the industry U.K. wide.
The Real Soil Company excels across most landscaping and gardening projects, providing enhanced growing, quality plants/crops and attracting affluent eco conscious garden retail customers.