Woodlodge launches new Snowlodge Christmas virtual portal

Christmas may be but a distant memory but Woodlodge is already feeling the festive spirit thanks to its newly launched Snowlodge Christmas Décor range. This exciting offering, made up of over 1,400 products, is supported by a dedicated product hub where the full range is on display, whilst a newly introduced virtual experience will enable buyers to view the full range from the comfort of their office.


Featuring festive favourites such as stars, baubles, ornaments, figurines, lighting and plush, the new Snowlodge offering from Woodlodge represents a true one-stop-shop for all things Christmas. Garden centre buyers who want to get up close and personal with the full range now have two options available to them, providing complete flexibility and Covid-Secure compliance.


A dedicated product hub is available to view at the Cranmore Park Conference Centre in Solihull. Access to this winter wonderland is available by appointment only. Stocked with the complete Snowlodge offering, buyers will be walked through the area by a Woodlodge sales representative, who will outline the product USPs and can assist with direct ordering. This hub will be open until March 31st, with deliveries into retailers earmarked from August 31st 2021.


Appreciating that current restrictions mean some retailers may be unable to travel, Woodlodge has also launched a dedicated virtual showroom experience where buyers can ‘walk’ the product hub and browse the product offering from the comfort of their own office or home.  Not only does this virtual portal minimise social contact, but it enables entire buying teams to view the Snowlodge Christmas Décor offering together, helping to make more definitive choices for their centres ahead of the 2021 festive season. Access to the virtual portal will be available from your sales manager of by e-mailing taratruman@woodlodge.co.uk


Retailers will also be pleased to learn that Woodlodge’s Honey & Wild range of garden décor will also be on display via both the hub and virtual portal. First launched at the company’s ‘Glee’ showroom, Glee@Woodlodge, in late 2020, the display will include a unique collection of fun, quirky products such as lanterns, metal statues, garden mirrors, ironware, wall planters, bird feeders, plant supports and garden mobiles. The introduction of Honey & Wild follows the company’s acquisition of Adobe Wholesale and The Garden Foundry in July 2020. The cutting-edge collection fuses art with entertainment, offering widespread year-round appeal and tapping into the latest interior and exterior accessories trends, together acting as a powerful sales driver during key gifting periods within garden retail.


Talking about the launch of Snowlodge Christmas Décor, Managing Director, Michael Wooldridge said: “The launch of Snowlodge could not have come at a better time, as retailers are currently assessing the success of their 2020 festive offering. With Snowlodge we want to offer a carefully curated portfolio of products that have been selected to drive sales during the crucial Christmas season. For us, this range is about delivering stylish, trend-led and classical décor ideas, all backed by the highest quality promise and unrivalled customer service which has become synonymous with the Woodlodge brand.


“We also hope that the measures we have put in place with both the Snowlodge product hub and virtual portal will help our retail customers to safely and comfortably interact with the range. The safety of our customers and staff is of paramount importance to us, which is why we have taken these necessary steps to ensure that we all remain Covid safe. However, these steps do not compromise on access to our offering. Retail buying teams can still spend the time looking at each product in detail, working closely with one of our sales representatives – in person or virtually – to find out everything they need to know about the Snowlodge Christmas décor range before placing their order.”


Interested parties wanting to book their place at the Woodlodge Snowlodge product hub or to access the virtual portal, can do so by emailing Tara Truman, Category Development Manager at Woodlodge on taratruman@woodlodge.co.uk. Alternatively, please email your Woodlodge sales rep directly the hard copy or PDF of the Christmas catalogue.


Further details about Woodlodge’s market-leading collections can be found at www.woodlodge.co.uk





Notes to Editors:

Woodlodge is the UK’s leading supplier of garden pots, with a reputation for excellence and expertise in the design and distribution of garden ware. The family business has been trading since 1987, prioritising quality and end-to-end customer service. Woodlodge distributes products to over 2,000 garden centres and retail outlets nationwide.

For more information or images please contact the Woodlodge PR team:

Kimberley Hornby         Tel: 07851 610573        Email: kimberley@hornbywhitefootpr.co.uk