The Greener Gardening Company has pledged to help raise the profile of gardening charity Perennial – with sales of its leading range of Richmoor garden professional growing media set to generate vital funds.
Richmoor Organic Garden Compost (40-litre), Mulch (40-litre) and Garden Soil (25-litre) will all promote Perennial prominently on their packaging, while The Greener Gardening Company will donate 5p from every bag of Garden Soil to the charity. Richmoor composts lead the way in volume-driven, multibuy offerings, all displaying a ‘4 for £12’ flash on the packaging, ramping-up the opportunity to drive retail sales while raising funds for a charity that’s at the heart of the professional garden industry. The company is aiming to raise between £10,000 to £20,000 for Perennial over the next year.
Perennial is the UK’s only charity that’s dedicated to helping the broad spectrum of people who work in horticulture, as well as their families, in times of need. In addition to providing a lifeline in terms of financial assistance, the charity offers free and confidential advice and support to people of all ages who are working in horticulture or who have retired from the sector – with help extending to their spouses, partners and children.
Founded in London in 1839 as The Gardeners’ Benevolent Institution, the charity initially aimed to provide a source of income for gardeners, especially head gardeners, in retirement. It recognised that those who worked on estates and in public gardens were often low paid and would lose their tied property on retirement, leading to financial hardship in later life. In 2000, the charity, which has TV gardener Alan Titchmarsh as its patron, broadened its mission to help young people and anyone in horticulture, from landscapers to garden designers, and was renamed Perennial in 2003.
The Greener Gardening Company’s National Sales Manager, Jason Pike, said: “While garden retail has bounced back strongly following lockdown, demonstrating the sector’s formidable robustness in a post-Covid economy, there is no doubt that the pandemic is impacting other sectors of our industry. Throughout history, Perennial has demonstrated outstanding commitment to helping horticulturists in difficulty, and with tough economic times looming, its services really will prove to be a lifeline for dedicated workers and retirees who find themselves having to deal with financial challenges.
“For this reason, it has never been more important to raise the profile of Perennial’s work while fundraising for the charity. We are proud to support Perennial via our leading range of Richmoor growing media, while Perennial’s logo will also be emblazoned on our high-impact point-of-sale materials that have been custom designed to help retailers drive high volumes of multibuy sales,” Jason added.
Perennial’s Corporate Partnership Manager, Phil Swainston, said: “I am delighted The Greener Gardening Company has increased its support of Perennial, not only via our Corporate Partnership scheme, but also through all the other activities being undertaken. It is a great example of how a key supplier to the industry can support us through Partnership, Fundraising and by finding ways of spreading our message that Perennial is here for all those working in horticulture that need our help. Now, more than ever, is the time to be aware of the impact Covid-19 has had and will continue to have on the entire horticultural industry.”
This year will see The Greener Gardening Company strive to become a Platinum supporter of Perennial – a scheme that allows businesses to select the level of support that’s appropriate for their organisation. On 3rd October, a team of six employees will abseil from the ArcelorMittal Orbit in London’s Queen Elizabeth Olympic Park – the world’s longest and tallest tunnel slide at 178m long, and an iconic symbol of the London 2012 Olympic Games – to kick-start the year’s fundraising for Perennial.
Designed by sculptor Sir Anish Kapoor and made from 35,000 bolts and enough steel to make 265 double decker buses, the sculpture stands 114.5m (376ft) high and offers staggering 20-mile views across the Capital’s skyline – terrifyingly high enough to challenge the nerves of even the most confident abseilers! The Greener Gardening Company’s Jason Pike added: “None of us has abseiled from the sculpture before, and although we are somewhat filled with trepidation, we are really looking forward to it!”
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