DJ Turfcare invests in new video content to help drive sales of its new Autumn Lawn Treatment

DJ Turfcare – UK supplier of the organic-based Viano ranges – is set to make sales of its new Autumn Lawn Treatment even easier for retailers following the company’s investment in a dedicated video which highlights the many benefits of this exciting new lawncare innovation.


The new two-minute long video has been designed to help consumers better understand the many benefits of DJ Turfcare’s new Autumn Lawn Treatment, whilst also providing retailers with an additional sales tool for use both in-store and online.


With the key autumn lawn care period shortly to be upon us, the timing of this new video could not be better. Whether for use within in-store video merchandisers, on social media or websites, the video’s content explains the four-steps to creating a beautiful lawn, including the use of the newly launched Autumn Lawn Treatment.


DJ Turfcare’s David Jenkins said: “We’ve already had a superb response to our new lawn treatment, with over half of our first consignment already committed to garden centres across the country. However, we wanted to offer our retail customers something more; something that will enable them to increase sales during this pivotal sales period pre-winter and demonstrate our belief in our latest product introduction. We believe our new video can help to increase sales and assist retailers with demonstrating to their customers that they are armed with the right products when they are needed most.


“Additionally, our video can help to educate instore staff on the essential needs of autumn lawn care. This new knowledge can, in turn, help to build customer satisfaction and repeat custom.”


DJ Turfcare’s new Autumn Lawn Treatment

The new Autumn Lawn Treatment from DJ Turfcare, available in 10kg bags (treats an area up to 200m2), is a unique organic-based fertiliser which has been created for use during August to November to destroy moss whilst also stimulating strong roots and providing grass with 100 days of food to encourage a greener, thicker, stronger and disease-resistant sward throughout winter and long into spring. Simply put, Autumn Lawn Feed is the first defence against the ravages of winter and is designed to prepare the lawn for the spring.


Like its popular Recovery product, DJ Turfcare’s new Autumn Lawn Feed will benefit from the inclusion of Humifirst. This unique ingredient creates biological activity and acts as a plant growth stimulant, making it perfect to use as an autumn lawn feed.  Autumn Lawn Treatment is safe to use around pets and children.


To celebrate the launch of Autumn Lawn Feed, DJ Turfcare is offering retailers a special introductory rate which sees profit on investment exceed 50% and has also extended payment terms until the end of November. Stock is available for delivery from mid-August.


DJ Turfcare’s wider organic-based product offering includes the bestselling RHS-endorsed MO Bacter range, which includes MO Bacter Instant, Recovery and Bio-Lime. All products are supported by quick delivery within five days.


Find out more

To start stocking DJ Turfcare’s latest offering or to top-up your latest order, please contact the team by calling (01483 200976) or by visiting




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