Take a look at GIMA’s Consumer & Design Trends for 2021 Spring/Summer Season and Beyond

(26th March, VOCO St John’s, Solihull)

 Following the incredible response to the 2019 trends event, GIMA has confirmed that it will once again be partnering with leading trends intelligence agency, Scarlet Opus, to present an exclusive look at the future with the next Consumer and Design Trend Seminar (26th March 2020).


Focusing on design styles and consumer demands for Spring/Summer 2021, this bespoke event is a must-attend for all GIMA members that want to stay ahead of the curve and develop a product offering that taps into these forthcoming trends.


Under Scarlet Opus’ expert eye, the day-long event will shine the spotlight on key lifestyle and outdoor fashions set to be big in 2021, how consumers are expected to shop in the year ahead and will highlight key design cues that are expected to influence bestselling lines.  Delegates will also learn how this insight can help to future proof new product development, visual merchandising, packaging and marketing plans.


Taking inspiration from around the world, and from the dynamic world of interiors and fashion, the day will feature a series of presentations on emerging trends with a focus on image rich content that will help these trends take shape.  Colour, textures and patterns will all feature highly, whilst key garden retail product categories – including Garden Pots & Planters / Gloves, Boots, Clothing & Textiles / Hard Landscaping, Materials and Surfaces / Garden Lighting / Garden Décor, Ornaments, Water Features & Structure / Garden Furniture & Accessories / Packaging, Labelling, Merchandising & Displays – will be addressed to help further translate these trends.


If this wasn’t enough, delegates will be pleased to learn that Scarlet Opus will also be offering a half day’s consultancy free-of-charge to all companies that attend the conference. This one-to-one opportunity will help suppliers hone the content that they learnt during the conference and explore ways that they can implement this knowledge within their own new product roadmap.




Find out more

Further information about the GIMA ‘Consumer & Design Trends for 2021 and Beyond’ Conference can be found at www.gima.org.uk. Tickets are exclusively available to GIMA members, priced at £225, with each additional delegate priced at £50.  A buffet lunch and refreshments will be available throughout the day and is included in the ticket price.




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About GIMA

The Garden Industry Manufacturer’s Association (GIMA) is a membership organisation of around 150 members representing the majority share of suppliers and manufacturers operating within the UK gardening industry.

Formed in 1999, its goal is to promote the commercial, trading and industrial interests of UK and EU based companies supplying the UK garden industry.

Run by a small team of dedicated professionals, and governed by a council of members, GIMA is funded by membership subscriptions and services.

The range of services and support provided for members is extensive, offering something for all members, regardless of their size or heritage.