GIMA opens 2020 Knowledge Exchange programme with Developing Selling Skills

GIMA’s Knowledge Exchange programme will kickstart 2020 with the return of the popular ‘Developing Selling Skills’ session.  Perfect for the entire sales team, this workshop will include fun, interactive content that will arm delegates with everything they need to carve out a successful future within sales.

25th February, Horticulture House, Didcot, OX11 0RN

Led by corporate training specialists, Cedar Associates, ‘Developing Selling Skills’ will focus on core sales tools suitable for both established sales personnel looking for a refresher, or for those new into the world of sales.


Topics up for discussion during the all-day workshop will include time management, communication strategies to encourage more positive negotiations, latest sales trends, persuading by selling the benefits, dealing with objections positively, and will also put into focus how to match the customer’s needs with the right product or service.  Closing the sale, link and up-selling, and creating an action plan will complete the agenda.


This will not be the first time that GIMA has run this popular workshop, with previous delegates praising the session with comments such as “great to get stuck in as a team”, “would recommend to the entire workforce”, and “really engaging, thoroughly enjoyed it. I will be taking a lot back with me”.


All GIMA Knowledge Exchange Workshops will take place at Horticulture House, Didcot, OX11 0RN.


Further information about Knowledge Exchange workshops can be found at Open to both members and non-members, GIMA is urging interested parties to secure their places now as space is limited. Bookings can be made for individual workshops (GIMA Members: £195 + VAT / Non-members: £230 + VAT) or as a suite of two or more places (GIMA Members: £175 + VAT / Non-members: £210 + VAT).





For further information on this press release please contact: GIMA Press Office: 01959 564947 or



Notes to Editors

About GIMA

The Garden Industry Manufacturer’s Association (GIMA) is a membership organisation representing the majority share of suppliers and manufacturers operating within the UK gardening industry.

Formed in 1999, its goal is to promote the commercial, trading and industrial interests of UK and EU based companies supplying the UK garden industry.

Run by a small team of dedicated professionals, and governed by a council of members, GIMA is funded by membership subscriptions and services.

The range of services and support provided for members is extensive, offering something for all members, regardless of their size or heritage