GIMA expands its autumn Knowledge Exchange Workshop schedule

GIMA’s Knowledge Exchange Workshop autumn schedule is hotting up with the return of the Negotiation Skills and Sales Development Planning sessions.

Plus, last chance to book!

Back by popular demand for the fourth year running, these sessions will be led by corporate training specialists, Cedar Associates. The first session – Negotiation Skills – will focus on how participants can improve the effectiveness of their negotiations. The workshop will also offer hints and tips on how to develop rapport, identify the different stages of negotiation, the role of concessions and how the Dual Concerns Model can impact the outcome of negotiations.


During the Sales Development Planning workshops delegates will focus on how to get more from their sales territory plans and how to develop a consultative approach to selling. Topics covered will include linking territory plans to actions, analysing workloads and time management, the ‘Consultative Sales’ process, and proactive sales – link, cross and upselling.


Dates for the Negotiation Skills and Sales Development Planning will be confirmed shortly.


Don’t miss out – Book now!

Places are filling fast for the Optimising Instagram & LinkedIn for Business, and Advanced Microsoft PowerPoint workshops.  Interested parties – both GIMA members and non-members are advised to book now to avoid disappointment.


Taking place on November 6th and led by leading industry PR agency, Hornby Whitefoot PR – Optimising Instagram & LinkedIn for Business – will look at the impact LinkedIn and Instagram have had on business and will break down how brands can optimise a presence on each platform to boost their engagement. From handy hints and tips on how to create a winning strategy, and how to better interact with your audience, as well as basics such as setting up pages/accounts, the workshop will also explain the difference between the two platforms and outline how they achieve different goals.


The second workshop, entitled ‘Advanced Microsoft PowerPoint’ will be led by Paul Brown Training, specialists in Microsoft training.  During this session delegates will learn how to use PowerPoint’s most advanced tools, enabling them to quickly and confidently create impactful presentations.


All GIMA Knowledge Exchange Workshops will take place at Horticulture House, Didcot, OX11 0RN.


Further information about the workshop programme can be found at Open to both members and non-members, GIMA is urging interested parties to secure their places now as space is limited. Bookings can be made for individual workshops (GIMA Members: £200 + VAT / Non-members: £230 + VAT) or as a suite of two or more places (GIMA Members: £180 + VAT / Non-members: £210 + VAT).




For further information on this press release please contact: GIMA Press Office: 01959 564947 or



Notes to Editors

About GIMA

The Garden Industry Manufacturer’s Association (GIMA) is a membership organisation representing the majority share of suppliers and manufacturers operating within the UK gardening industry.

Formed in 1999, its goal is to promote the commercial, trading and industrial interests of UK and EU based companies supplying the UK garden industry.

Run by a small team of dedicated professionals, and governed by a council of members, GIMA is funded by membership subscriptions and services.

The range of services and support provided for members is extensive, offering something for all members, regardless of their size or heritage