Pets at Glee New Product Showcase 2019 winners are revealed

Nine ground-breaking new pet products have been confirmed as the winners of the inaugural Pets at Glee New Product Showcase 2019, at a special award presentation organised and run by Garden Trade News.


Selected from over 360 entries – a record breaking number of entries – showcased at Glee (10th – 12th September, NEC Birmingham), the winning products were chosen by an expert panel of judges.


Entries were submitted into nine key pet retail categories, comprising:


  • Best Pet Clothing Products
  • Best Pet Toys & Entertainment
  • Best Pet Accessories
  • Best Pet Bedding & Travel
  • Best Pet Food & Treats
  • Best Pet Health, Grooming & Cleaning
  • Best Pet Technology
  • Best Eco Initiative Pet Products
  • Best Overall Pets @ Glee




The 2019 judges – Ian Hodgson – Garden News, Andy Bunker – Altons Garden Centre, Mel Livingstone – Fron Goch Garden Centre, Jane Lawler – Marketing Consultant and GCA Inspector, Tom Grinnall – Head of Home, Blue Diamond, Josh Winter – Planters Tamworth, Colin Weatherly-Mein – GIMA/Greenfingers, Roger Crookes – Pughs Garden Centres and Ex-GCA inspector, Caroline Linger – Crocus and Emma Kelly – Bents – considered each entry on a challenging range of criteria, including innovation, design, quality, environmental credentials, pricing and retail potential – resulting in some hot debates and close runners-up in a number of categories. A shortlist was then decided for each category, with the shortlisted suppliers then invited to join the judges in the ‘Pitching Den’.


Winners’ round-up


Best Pet Clothing Products

Winner: The House of Paws – Santa Knitted Snood


Best Pet Toys & Entertainment

Winner: Trixie – Dog Activity Flower Tower


Best Pet Accessories

Winner: Dickie Bag – Neoskin Treat Bag


Best Pet Bedding & Travel

Winner: Scruffs – Santa Paws Box Bed & Gift Set


Best Pet Food & Treats

Winner: Henry Bell – Dog Gone Fishing


Best Pet Health, grooming & Cleaning

Winner: Trixie – Cat Litter Tray Sieve Mat


Best Pet Technology

Winner: 101 & Co – Automatic Pet Feeder


Best Eco Initiative Pet Products

Winner: Danish Designs – FatFace Marching Dog’s Deluxe Slumber Bed


An additional award was always awarded to the ‘best in show’ selected from all the entries received.


Best Overall New Product at Pet at Glee 2019

Winner: Dickie Bag – Neoskin Treat Bag

Shortlisted: Dickie Bag, Scruffs, Henry Bell, Trixie and George Barclay


Matthew Mein, Glee Event Director confirmed: “I’d like to extend my sincerest congratulations to all those that scooped one of the inaugural Pets at Glee New Product Showcase awards. Pet is a huge part of Glee’s offering so being able to celebrate the value and innovation of this thriving sector has been a truly enjoyable experience. Thanks also to our judges for their time and invaluable input – it is greatly appreciated.”


Join PAWExpo in 2020

PAWExpo – a new high-end pet focused exhibition – will launch in September 2020, supported by the team behind the annual Glee trade event. A special ‘first look’ at what is to come will be unveiled at the official PAWExpo reveal party on Wednesday 11th September at the Pets Café area, in Hall 19.


PAWExpo – Pet & Animal Wellbeing Expo – will offer a fresh look at pet product and accessories. Pet care, wellbeing, premier and luxury products will take centre stage, showcasing brands that cover everything from food and health, to accessories, technology and retail solutions.


More details about PAWExpo 2020 will be announced soon.  To find out the latest news log onto  For details on exhibiting at Glee, call +44 (0)203 3545 9752.




For more information, interviews or images please contact:

Kimberley Hornby, Glee PR Team, Hornby Whitefoot PR

Tel: 07851 60573                 Email:


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About ITE Group plc

ITE Group plc was founded in 1991 and is now one of the world’s leading organisers of international exhibitions and conferences.

ITE Group’s strategic vision is to create the world’s leading portfolio of content-driven, must-attend events delivering an outstanding experience and ROI for our customers. The Group recently launched its Transformation & Growth (TAG) programme, which is designed to transform the Company from a geographic-led business to a product-led business that focuses on market-leading events, wherever they are in the world. ITE strives to run the best shows and offer the best service to its customers throughout the world regardless of location. By putting exhibitors and visitors at the heart of everything we do, we plan to drive sustainable growth for our shareholders.

ITE Group is a public limited company and has been listed on the main market of the London Stock Exchange since 1998.