Woodlodge is helping retailers to drive sales of containers by expanding its lightweight range of stylish, durable pots. These easy-to-move containers offer potential for fast category growth by appealing to younger consumers who demand instant effect for minimal effort, while also making gardening easier for older shoppers who lack the strength to lift heavy pots.
Woodlodge’s market-leading line-up of ultra-lightweight containers, including the Feather, Chelsea Terrace, Rustic and Magma collections, cater for a new generation of consumers who want to install stylish planters that will transform the look of their homes, but without the hassle of lifting weighty pots.
Lightweight containers are in demand from an expanding retirement market, too. According to the Office for National Statistics, there was a 3.6% increase in the number of people aged 65 and over between 1976 and 2016. Crucially for retailers, it is projected to grow to nearly a quarter of the population by 2046 – with an ageing population set to drive demand for lightweight solutions that make gardening accessible and easy for those in retirement.
Michael Wooldridge, Managing Director at Woodlodge, said: “Our expanding range of lightweight containers are the ultimate tool to help retailers target younger consumers who may be renting or taking their first step on the housing ladder. Lightweight containers help first-time gardeners to create a contemporary outdoor space for barbecuing and entertaining, while easy-to-lift pots appeal to a generation that regularly moves home. Woodlodge’s lightweight collections are attractive to the UK’s ageing population, too – those who are keen to carry on gardening but no longer have the physical ability to lift or move weighty containers.”
The Feather Lightweight Collection is ideal for generating impulse sales. Available with a range of stands to display the products at their best, Feather pots feature vibrant, funky shades ranging from deep-red to dark-blue and white stripe. Perfect for consumers with patios, balconies and small gardens, Feather pots are convenient to carry or move, while remaining remarkably sturdy and durable. While Feather pots won’t tip the scales, they pack a punch when it comes to environmental responsibility, as these containers have been created using 100% recycled plastic.
Woodlodge’s Chelsea Terrace collection is the solution for consumers who want to bring a touch of elegance and subtle sophistication to doorways, patios and gardens. Planters are made from lightweight materials, so the range of designs blends easy-to-lift practicality with a luxury finish. Within the Chelsea Terrace range sits the Fibreclay Lightweight Collection. These cubes, cylinders, squares, tall squares and troughs keep their beauty with age due to naturally retained salts. Faux lead exteriors bring a level of class that elevates shrubs to a stately appearance. To maximise sales potential, retailers are advised to stock the Trafalgar line-up, incorporating new shapes. The collection of tall and low urn sets, squares and troughs boast thick rims which give the containers added presence. Trafalgar pots are available in faux lead, grey and Verdigris.
With TV garden makeovers set to drive demand for modern gardens this spring, retailers should look to drive sales with the Magma range, which sits at the heart of Woodlodge’s Contemporary Collection. This bold, stylish line-up will appeal to consumers who are looking to create a cool and contemporary outdoor space. Featuring angular shapes which compliment sharp geometric design, Magma containers are statement planters for instant impact. They’re available in three on-trend colours to give urban gardens wow-factor: black, grey and taupe and come in a selection of styles including round sets, curved squares, curved rounds, cubes and egg pots.
Woodlodge’s Rustic Garden line-up helps retailers tap into the fashion for retro, vintage and reclaimed items, with a line-up that appeals to consumers who crave the look of yesteryear. The Driftwood Collection featuring driftwood-effect troughs, squares and tall squares inspires consumers with its timeless appeal in any garden or patio setting. Driftwood circular containers feature a new white birch colour, complementing existing brown and black in the range. The Slate Collection offers the appealing look of slate without the weight, including squares, tall squares, extra-large squares, troughs, alpine containers and tall tapered planters with many available in a choice of grey slate or dark rustic slate effect. And the Rusty effect collection is bang on-trend for 2019 – a hugely appealing line-up of squares, tall squares and troughs.
Woodlodge, which delivers to over 2,000 garden centres and retail outlets nationwide, offers an unrivalled national merchandising service to efficiently display its product for maximum sales potential. The firm has also recently introduced consumer engagement boards that help to maximise sales by inspiring consumers with easy-to-follow, jargon-free practical gardening advice.
To find out more about Woodlodge’s lightweight container collections, or the company’s market-leading product offering, visit www.woodlodge.co.uk
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Notes to Editors:
Woodlodge is the UK’s leading supplier of garden pots, with a reputation for excellence and expertise in the design and distribution of gardenware. The family business has been trading since 1987, prioritising quality and end-to-end customer service. Woodlodge distributes products to over 2,000 garden centres and retail outlets nationwide.
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