Glee invests in new app facility

Introducing the Grip smartphone application to optimise retailer and manufacturer presence at Glee 2019

 In 2019, Glee joins the digital revolution with the launch of its new exhibition smartphone app, designed to provide an unrivalled matchmaking solution to help suppliers and retailers to get the most out of their time at the show.

Developed in response to the industry’s desire for such a tool, the new AI-powered event ‘matchmaking’ solution – from market-leading experts, Grip – will offer benefits for both exhibitors and retailers, utilising a platform that has already proved its worth at many leading events across the globe.

Visiting retailers will be able to better measure – and even increase – their ‘Return on Time’ spent at the show, through personalised exhibitor recommendations, and an easy to use meeting scheduling function. The Glee app will also include an overview of all of the exhibition’s wider educational content and seminar programmes, helping retailers to plan their trip around Glee all from the palm of their hand.

Glee exhibitors can also optimise their time via the app, as it provides a powerful new way to generate more leads, and manage meeting with new, potential and existing customers. Popular exhibitor focussed features of the app include the ability to filter and refine visitor recommendations via Smart Recommendations, as well as Meeting Delegation which enables management of meetings across the sales force.  There’s also the Smart Meeting Link which makes it easy to invite existing clients to meetings, and an Inbound Leads section that highlights all the retailers that are interested in your company. The app is also fully integrated with Outlook, Google Calendar and Apple iCal, making it even easier for all parties to stay up-to-date on appointments.

Glee’s Event Director, Matthew Mein, said: “We’re excited to announce the introduction of the new Glee app. The industry has been calling for such a tool for some time, but we wanted to ensure we had the best possible platform at our disposal before launching. Grip has a great track record, and utilises responsive, live data to provide the most efficient and hardworking ‘matchmaking’ tool for both our exhibitors and visitors, helping to improve and increase the exhibition ROI for both. We look forward to rolling out the Glee app, and working with the market to make it go-to tool.”

The Glee app will be available on Apple and Android from early June 2019. It will also be available as a web-based platform to ensure accessibility for all across platforms and devices.

 

 

Find out more

Glee is the UK’s leading garden retail show, focusing on building year-round profits for buyers and suppliers within the core gardening and outdoor leisure product categories.  To keep up-to-date on the latest Glee news visit www.gleebirmingham.com.  To enquire about exhibiting at Glee 2019 call  +44 (0)203 3545 9752.

 

Ends

For more information, interviews or images please contact:

Kimberley Hornby, Glee PR Team, Hornby Whitefoot PR

Tel: 07851 610573 Email: kimberley@hornbywhitefootpr.co.uk

 

Notes to editors:

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About ITE Group plc

ITE Group plc was founded in 1991 and is now one of the world’s leading organisers of international exhibitions and conferences.

ITE Group’s strategic vision is to create the world’s leading portfolio of content-driven, must-attend events delivering an outstanding experience and ROI for our customers. The Group recently launched its Transformation & Growth (TAG) programme, which is designed to transform the Company from a geographic-led business to a product-led business that focuses on market-leading events, wherever they are in the world. ITE strives to run the best shows and offer the best service to its customers throughout the world regardless of location. By putting exhibitors and visitors at the heart of everything we do, we plan to drive sustainable growth for our shareholders.

ITE Group is a public limited company and has been listed on the main market of the London Stock Exchange since 1998.