As we look back on 2018 it’s safe to say it’s been quite an odd year for us in many ways. The ‘beast from the east’ raged on throughout the Garden Press Event (rudely cutting short our increasingly popular after show pub meetup). And then towards the other end of the year, the joint hottest summer on record, which stimulated a ‘backwards season’ for many of our clients, who went on to have one of the busiest autumns of recent years thanks to garden centre restocking and a bigger, re-energised Glee tradeshow. Continue reading
Month: December 2018
Glee at Spring Fair exhibitors reveal plans for the 2019 event
With just weeks to go until the second annual Glee at Spring Fair event (3rd – 7th February, NEC Birmingham) the show’s exhibitors reveal what garden and gift buyers can expect to see from this thriving section of the exhibition. Continue reading
Grass seed innovation seeks to address climate change
After the joint hottest summer on record1, many of the UK’s lawns were left in need of serious tender loving care this autumn, reflected in a surge in grass seed sales for garden centres. Johnsons Lawn Seed, the UK consumer arm of multinational grass seed supplier DLF, saw a 300% year on year increase in autumn seed sales. Continue reading
Content marketing: the next big thing in online marketing
The next big thing in online marketing is content marketing. Sharing knowledge and information helps to get more followers on social media, gain better Google rankings and ultimately attracts new customers to garden centres. Garden Connect is providing online marketing services to over 300 garden centres in the Netherlands, Belgium, Ireland and the UK and shares the top 5 trends for 2019. Continue reading
GIMA Knowledge Exchange Workshop ‘Key Account Management’
The final session in GIMA’s autumn/winter programme of Knowledge Exchange Workshops will be a special session entitled ‘Key Account Management’ taking place on 12th November. Places are filling up fast, so interested parties – both GIMA members and non-members – are invited to secure their place now to avoid disappointment. Continue reading
