BLACK FRIDAY IN THE GARDEN CENTRE: DOES IT WORK?

Friday, November 23rd is Black Friday: a tradition that has drifted over from the United States, when people head out en masse after Thanksgiving to bargain-hunt. The media attention this attracts has also led to a boost in shopping in Europe: research conducted by Motivaction shows that, in 2017, 32% of 18 to 40-year-olds made an (online) purchase specifically on this day. This presents opportunities, but how can you take advantage of these as a garden centre? Continue reading

Working with Social Media Influencers

 For suppliers and retailers in the garden industry, spend on celebrity endorsements and advertising campaigns can be difficult to justify, with social media no longer the cost-effective solution in reaching new customers.  Another option, which the team at Hornby Whitefoot PR are currently exploring with its clients, aims to drastically improves cost efficiency within consumer media communications. Continue reading

Glee at Spring Fair – Jardinopia case study

 

 

 

 

 

 

 

Potty Feet witnesses rapid growth

Having celebrated its first anniversary of trading at the recent Glee exhibition, Jardinopia – designers and manufacturers of the popular Potty Feet TM plant pot feet range – is reflecting on a year of significant growth which all started at Glee at Spring Fair’s inaugural event in February 2018.  Continue reading

Book now: GIMA Knowledge Exchange Workshop ‘Finance for Non-Finance Managers’

Forming part of an extensive programme of GIMA Knowledge Exchange Workshops will be the latest one-day session entitled ‘Finance for Non-Finance Managers’.  Perfect for those without a finance background, this lively and interactive topic will help delegates become more comfortable with financial reporting and data. With places filling up fast, interested parties are urged to book their place now to avoid missing out.  Continue reading