Glee & leading consumer magazine, Grow Your Own, confirm continued partnership
In an exciting move to help build Glee’s ongoing relationships with consumer media and their readers, it has been confirmed that Grow Your Own magazine will once again be bringing its annual Great British Growing Awards to Glee 2019.
Having hosted the ceremony to critical acclaim at Glee 2018, following a move from their previous home at the Edible Gardening Show, the Great British Growing Awards is back! These awards recognise all that is great within the gardening industry – from tool companies, to seed suppliers, garden writers to fruit nurseries and everything in between, as well as garden volunteers and community growing spaces. Winners of the 21 categories for the 2019 awards will not be announced until the exhibition itself, making it an even more exciting prospect for nominees and the wider market.
Matthew Mein, Glee Event Director said: “We’re pleased to confirm that our partnership with Grow Your Own magazine is continuing into the 2019 event. The publication has a great reach and an editorial programme that offers direct synergies with Glee’s content. The Great British Growing Awards are also a fantastic celebration of all that is great across our thriving industry; from people, to brands, events, media, and unique specialisms, the awards leave no stone unturned, creating a real annual showcase.”
In a repeat of 2018’s successful competition, GYO magazine will again be holding a special competition that will see 10 lucky readers win the chance to visit Glee to see tomorrow’s bestsellers, today. During the show these consumers will be hosted by GYO and given a guided tour of the halls, and features such as the Retail Lab and New Product Showcase. They will also award their favourite product with a special ‘GYO Consumers Choice Award’, as well as receiving VIP access to the exhibition.
Matthew added: “Our reasons for the partnership are quite simple – we want to spread the reach of Glee, including creating a buzz amongst end-users at the time new products are launched. With a captive audience getting excited about the latest product innovations we believe this will add an extra dynamic to Glee’s offering and will provide visiting retailers with a different point of view. Additionally, the media landscape is changing. To continue to be successful Glee needs to broaden its reach, optimising opportunities with trade and consumer media, as well as influential bloggers and vloggers. In doing so both Glee, its exhibitors, and visitors can all benefit. It’s an exciting proposition, and we look forward to developing such relationships as that with GYO magazine over the coming show cycles.”
Laura Hiller, Editor of Grow Your Own magazine, added: We are excited to extend our partnership with Glee, and are looking forward to hosting the 2019 Great British Growing Awards at the show. It is great to be present at the biggest trade show in horticulture and to be able to celebrate all of those who make this brilliant industry what it is.”
Find out more
Glee is the UK’s leading garden retail show, focussing on building year-round profits for buyers and suppliers within the core gardening and outdoor leisure product categories. To keep up-to-date on the latest Glee news visit http://www.gleebirmingham.com. To enquire about exhibiting at Glee 2019 call 020 3033 2160.
For more information, interviews or images please contact:
Kimberley Hornby, Glee PR Team, Hornby Whitefoot PR
Tel: 07851 610573 Email: firstname.lastname@example.org
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About ITE Group plc
ITE Group plc was founded in 1991 and is now one of the world’s leading organisers of international exhibitions and conferences.
ITE Group’s strategic vision is to create the world’s leading portfolio of content-driven, must-attend events delivering an outstanding experience and ROI for our customers. The Group recently launched its Transformation & Growth (TAG) programme, which is designed to transform the Company from a geographic-led business to a product-led business that focuses on market-leading events, wherever they are in the world. ITE strives to run the best shows and offer the best service to its customers throughout the world regardless of location. By putting exhibitors and visitors at the heart of everything we do, we plan to drive sustainable growth for our shareholders.
ITE Group is a public limited company and has been listed on the main market of the London Stock Exchange since 1998.