The only feed you’ll need – New Super Smart Lawn Feed launched to revolutionise the UK’s gardens

Leading grass seed brand Johnsons Lawn Seed has launched its latest lawn innovation that will revolutionise the greening and feeding of lawns around the country. The breakthrough comes as a result of the company’s latest research into grass growing techniques, unearthing the benefits of a never before seen ingredient that specifically seeks out grass plants, resulting in “the only lawn feed you’ll ever need.”

 

The only feed you’ll need

Johnsons Lawn Seed

Super Smart Lawn Feed

Triple action granular feed with beneficial Azospirillum bacteria, mycorrhizal fungi and seaweed extracts.

Available in 1kg (£12.99 SRP) cartons

·         First lawn feed to feature Azospirillum bacteria in the UK

·         Targeted nutrition to grass roots where lawn needs it the most

·         100% organic and natural derived ingredients

·         Child, pet and environmentally friendly

Super Smart Lawn Feed (1kg, RRP £12.99 from garden retailers) is a brand new product that contains a unique ingredient that cannot be currently found in any other feed. Azospirillum is a beneficial bacteria with billions of spores that that lie dormant in the granules until dissolved and applied above ground directly to the grass. Attracted to the lawn roots, Azospirillum fixes nitrogen from the atmosphere and gives targeted nutrition to the grass plants.

 

As well as this, the Azospirillum bacteria excretes plant hormones, cytokinin and vitamins whilst targeting nutrition straight to the grass plants.  Azospirillum is efficient for growth unlike standard fertilisers distributed over the entire surface of the lawn, meaning a smaller application is needed. Leaching of the nutrients in the soil is virtually eliminated as they are instead immediately targeted directly to the plant root, so the lawn gets the nourishment where it needs it the most.

 

The Lawn Feed also contains a soluble Mycorrhizal fungi to encourage strong healthy established root systems in existing grass, bringing a dull lawn back to life.  With the abilty to increase the root surface by up to 150 times, the Mycorrhizal fungi, working in harmony with Azospirillium forms a symbiotic relationship with the grass plants, forming its own ecosystem underneath the soil.  The grass plants become connected through the mycorrhizal network sharing water, nitrogen, phosphorous and mineral elements, resulting in a healthier lawn on top.

 

Seaweed extracts also act as a natural tonic for the lawn, as well as a soil conditioner, leaving grass looking thick and green. The feed is 100% organic and used in farming as an alternative to artificial chemical fertilisers and is also safe to use around children, pets and wildlife.

 

Guy Jenkins, Consumer Manager at Johnsons Lawn Seed said:  “We are seeing a move away from products that contain animal by-products or synthetic components, and Super Smart Lawn Feed marks the beginning of a new phase in biological lawn care.   Leading the field in lawn seed innovation will continue to underpin the work that the Johnsons Lawn Seed and the DLF R&D team undertake so we are excited for this lawn feed first to hit the shelves.”

 

How to apply the only feed you’ll need

Johnsons Lawn Seed’s Super Smart Lawn Feed is a granular feed which can be used at any time during the growing season.  Applied directly over new, existing or establishing lawns, the triple action formula can then be watered directly into the lawn by rain or hosepipe.  A 1kg carton will cover 100sq metres and can be applied twice a year, giving long-lasting effects.

 

Find out more

DLF/Johnsons Lawn Seed will be exhibiting at Glee on their stand B50-C51 in Hall 8.  For current product ranges from Johnsons Lawn Seed please visit http://www.johnsonslawnseed.com/product-range.aspx

 

For more information, interviews or images please contact:

Cassie King Tel: 07875337290            Email: cassie@hornbywhitefootpr.co.uk

Robbie Cumming        Tel: 07765251173  Email: robbie@hornbywhitefootpr.co.uk