Inspiring and educating the next generation of gardeners will be the focus for Woodlodge as they launch new POS for retailers at Glee, aimed to promote the ease of container gardening.
Those new to gardening often lack the horticultural confidence of the elder generation, with recent research stating that 70 per cent of people who have tried gardening for the first time became quickly disheartened and discouraged when plants died and well-intentioned gardening plans ended in failure. Team this with lack of time and space, would-be gardeners just don’t know where to start.
Woodlodge look set to change this perception with the launch of new consumer engagement boards, which will be seen for the first time at Glee next week.
The colourful and striking POS boards will encourage and inspire first time and expert gardeners alike to get into container gardening. The visually attractive and jargon-free informative boards will improve shopping experiences, leaving the consumer empowered to try to replicate the ideas in their own gardens.
Michael Wooldridge, Managing Director at Woodlodge, comments: “We want to encourage consumers to get into gardening by providing them with the knowledge to do so whilst generating linked sales across a range of gardening product categories.”
Retailers can see examples of the consumer engagement boards on the Woodlodge stands – 6T30-U31 and 6T40-U41 and can express an interest in ordering them with Woodlodge representatives at the show.
Find out more
Woodlodge will be exhibiting in Hall 6, (stands 6T30-U31 and 6T40-U41). To find out more about how Woodlodge’s market leading product offering, please visit www.woodlodge.co.uk
Notes to Editors:
Woodlodge is the UK’s leading supplier of garden pots, with a reputation for excellence and expertise in the design and distribution of gardenware. The family business has been trading since 1987, prioritising quality and end-to-end customer service. Woodlodge distributes products to over 2,000 garden centres and retail outlets nationwide.
For more information or images please contact the Woodlodge PR team:
Kimberley Hornby Tel: 01604 373700/07851 610573 Email: firstname.lastname@example.org
Cassie King Tel: 07875 337290 Email: email@example.com