Johnsons look to launch world firsts at Glee

Top selling grass seed brand Johnsons Lawn Seed is aiming to showcase research and development breakthroughs, never before seen solutions and new improved products at Glee this year.  Accompanied by a fresh new look stand, located on the main aisle in Hall 8, Glee 2018 will be a particularly exciting one for DLF’s UK subsidiary.

Improvements have been made to two long running favourites that are both best-sellers and category leaders.  Particular efforts with the application of seed coating technology will see the new improved products achieve higher germination rates.

But the biggest surprise for retailers could come with a product that has passed its final testing phase – which Guy Jenkins, Johsnons Lawn Seed Consumer Manager says could revolutionise how we care for our lawns.  “These are incredibly exciting times in the world of lawn seed, our research and development teams have come up with a number of breakthroughs that will provide a positive knock on effect for lawn care sales.  Lawn owners will not only enjoy a wider range of products, they’ll also achieve greater results more easily, further increasing demand for the category.”

Find out more

To book a meeting on stand before your visit to Glee, please call 01386 791113, or alternatively find the DLF/Johnsons Lawn Seed team on their stand B50-C51 in Hall 8.  For current product ranges from Johnsons Lawn Seed please visit


For more information, interviews or images please contact:

Cassie King Tel: 07875337290            Email:

Robbie Cumming        Tel: 07765251173  Email: