Coming Soon! GIMA Knowledge Exchange Workshops Sales Territory Planning – April 11th & New Product Development – 19th April

GIMA’s Knowledge Exchange Programme is set to return in April, this time presenting two special one-day sessions focussing on Sales Territory Planning and New Product Development – open to both GIMA members and non-members.

Created in association with Cedar Associates, the first workshop (11th April) entitled ‘Sales Territory Planning’ will help participants to make better use of sales territory plans to generate more effective sales results. The session will arm sales personnel with advice and top tips on how to implement new techniques that will enable them to prioritise tasks and better plan their time, both on the road and in the office. A ‘consultative sales’ approach will also be explained, demonstrating to participants the ways that they can develop relationships with existing and potential customers, whilst also increasing link, cross and up-sale opportunities.
The second workshop (19th April) will focus solely on new product development and how junior and middle managers can improve their chances of developing a product that beats the odds to become a successful and viable commercial entity. Led by Jane Lawler – who brings with her over 30 years’ experience working in large corporations, investor funded enterprises and family businesses from junior management up to main board director – the full days schedule will combine presentations, video and working group tasks as well as debate and networking activities and will provide attendees with the know-how and inspiration to confidently attack their NPD plans.

Both GIMA Knowledge Exchange Workshops will take place Horticulture House, Didcot, OX11 0RN.

Vicky Nuttall, GIMA director said: “We’re so pleased that both Cedar Associates and Jane Lawler are able to join us for these two workshop sessions. In such a competitive marketplace, and one that is awash with a significantly broad product offering, it is vital that suppliers look at ways to differentiate themselves, whilst also ensuring absolute efficiencies. The two latest Knowledge Exchange Workshops are designed to provide those that attend with tangible and realistic advice that can be quickly implemented. We look forward to welcoming both GIMA member and non-members on the day.”

Further information about Knowledge Exchange workshops can be found at Open to both members and non-members, GIMA is urging interested parties to secure their place now as space is limited. Bookings can be made for individual workshops (GIMA Members: £195 + VAT / Non-members: £225 + VAT) or as a suite of two or more workshops (GIMA Members: £175 + VAT / Non-members: £205 + VAT).


For further information on this press release please contact: GIMA Press Office: 01959 564947 or


Notes to Editors

About GIMA

The Garden Industry Manufacturer’s Association (GIMA) is a membership organisation representing the majority share of suppliers and manufacturers operating within the UK gardening industry.

Formed in 1999, its goal is to promote the commercial, trading and industrial interests of UK and EU based companies supplying the UK garden industry.

Run by a small team of dedicated professionals, and governed by a council of members, GIMA is funded by membership subscriptions and services.

The range of services and support provided for members is extensive, offering something for all members, regardless of their size or heritage