For leading decorative aggregate, paving and decorative birdbox supplier Deco-Pak, 2017 meant stepping up a level, refining its existing offering focusing on relevance to its core retail customers.
As one of Deco-Pak’s new products appeared live on the BBC’s unprecedented coverage of Glee this year, much had already been set in motion behind the scenes throughout the year as the family company began realigning its business strategy to focus more on traditional garden centres as its main avenue for sales.
At the beginning of the year, the Yorkshire based landscaping specialist began by visiting the consumer media in London, with Company Director Rod Slater presenting revolutionary porcelain paving and other new products to gardening writers at the Garden Press Event.
Deco-Pak’s new insect hotels, fresh from winning a highly commended award at Spring Fair were also a big hit with journalists at the HTA/GIMA backed event.
The company’s close involvement with GIMA continued in 2017, with Marketing Director Craig Hall confirmed as a member of the council for a second consecutive year. Raising money for Greenfingers and Perennial were the main recipients of Deco-Pak’s charitable donations in 2017, with company representatives also taking part in fundraising at the GCA conference, completing the Garden Re-Leaf walk and fielding a team for the Perennial ‘Play the Pitch’ charity football tournament which raised approximately £15,000.
New premium decorative birdhouses were launched at Glee, including additions to the Heritage Stone Co. range and more Italian cobbles and pebbles for the Milano range. One penny/Half penny stepping stones were launched to great reception, boosted by their early appearance on BBC breakfast. Glee was also used to showcase all-new merchandising solutions, including garden vignettes – space-saving cutaways placed between palleted merchandisers which allow for easier and more effective cross merchandising. Products available on garden vignette stands include the Chelsea Garden Range which now includes top soil, bark and John Innes multipurpose compost.
Deco-Pak’s plans for the coming year include investment in deliveries, an increased presence at Glee, and expanding with new members of the creative and sales teams. The company will continue to source 95% of its products from within the UK, introducing new products and POS whilst also introducing a brand new packaging technology.
Find out more
Visit http://www.deco-pak.co.uk, connect via twitter @deco_pak, or call the customer service team to find your nearest stockist on 01422 204394.
Deco-Pak is a supplier of decorative aggregates, paving, growing media, bird houses, insect hotels, water features and statuary, specialising in creating unique point of sale displays, contemporary heritage-style packaging and hands on customer service. The family run company distributes from their base in West Yorkshire, proudly serving traditional garden centre retailers all over the UK.
For more information, interviews or images please contact the Deco-Pak PR team:
Robbie Cumming Tel: 07765 251173 Email: firstname.lastname@example.org
Kimberley Hornby Tel: 01604 373700 Email: email@example.com