New look ChapelWood set to fly off the shelves in 2018

Since being acquired by Smart Garden in 2016, the ChapelWood brand is entering a new chapter with updated livery and exciting new products that will entice and excite consumers throughout the 2018 season. 

ChapelWood’s new fresh and contemporary brand image is being rolled out across its packaging, point of sale, and catalogue, which can be seen in its entirety for the first time at Glee 2017.

The updated product range, featuring wild bird feed, feeders and nest boxes, will also be on display, offering everything consumers need to attract our feathered friends to the garden.

Reflective of Smart Garden’s dedication to delivering market-leading bestsellers and products that meet the latest trends, a new range of decorative products will be bolstering the existing offering. These new additions include feeder stakes, beautifully detailed glass hanging birdbaths and feeders, plus a selection of hand-painted bird baths. These new designs bring a new dimension to wild bird care combining both décor and functionality.

The updates don’t stop there however. ChapelWoods’ Suet Feeds, a significant contributor to volume sales, have also been vastly improved and are all now made here in the UK. Featuring reformulated recipes, updated packaging designs and new ChapelWood branding, this development is set to offer Smart Garden’s retail partners with another opportunity to maximise sales throughout the Autumn and Winter months.

Finally, all ChapelWood products will be supported with Smart Garden’s proven point of sale and merchandising displays. Impactful and informative, these ‘silent salesmen’ are designed to drive sales in-store, whilst encouraging further impulse purchases through complementary product positioning.

Jonathan Stobart, Managing Director at Smart Garden Products said: “ChapelWood is an exciting part of the Smart Garden offering, and has firmly found its place within our portfolio. This is the first stage of our ChapelWood regeneration, which will continue over the next two years. Wild bird care sales continue to flourish, and we believe that the latest updates will positively impact on these numbers in the years ahead. Watch this space…!”

To find out more, be sure to visit the company at Glee 2017 – Hall 18, stand L20-M21. Further details about the existing ChapelWood collection can be found at or contact your Sales Manager.


For more information, interviews or images please contact:

Kimberley Hornby, Hornby Whitefoot PR

Tel: 07851 60573            Email: