GIMA expands its range of Knowledge Exchange Workshops to include Sales Territory Planning

GIMA’s Knowledge Exchange Programme has been further expanded for the autumn season, with the introduction of a fourth session, which will focus on Sales Territory Planning. 

Created in association with Cedar Associates, the latest workshop (13th December) will help participants to make better use of sales territory plans to create a more effective sales structure. Advice and top tips on the day will help sales leaders to implement new techniques that will help them to prioritise tasks and better plan their time, both on the road and in the office. A ‘consultative sales’ approach will also be explained, demonstrating to participants the ways that they can develop relationships with existing and potential customers, whilst also increasing link, cross and up-sale opportunities.

Vicky Nuttall, Director at GIMA, said: “The latest workshop to join our autumn roster is the perfect choice for those sales teams that want to streamline their procedures, offering a more efficient and profitable approach to sales and how they work with their customers. I’m sure many will find what Cedar Associates have to say to be extremely thought provoking and inspiring.”

In addition to the Sales Territory workshop, GIMA’s autumn programme also includes three other sessions designed to help businesses grow and develop. Space for each are still available, though interested parties are urged to book their place now to avoid disappointment.

Kick starting the workshops will be ‘Leading & Managing a Team’ (20th September) which will focus on the ways that managers can improve staff morale, understand the dynamics of the teams they work in, and finally analyse their strengths and weaknesses.  The second workshop (11th October) ‘Negotiation Skills’, will help attendees to understand the difference between traditional ‘positional negotiation’ and collaborative negotiation, whilst ‘Key Account Management’ (22nd November) will look at ways that delegates can differentiate between ‘Account Management’ and ‘Key or Strategic Account Management’.

Each of the interactive workshops will take place at Horticulture House, Chilton, Didcot, Oxfordshire.  Open to both members and non-members, bookings can be made for individual workshops, or as a suite of four days.

Further information about GIMA Knowledge Exchange workshops can be found at


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