Hornby Whitefoot PR (HWPR) has now signed with Boyd Douglas-Davies, CEO of the Hillview Garden Centre Group, Greenfingers Trustee and founder of Garden Re-Leaf Day, to assist with publicity across all 11 of Hillview’s Garden Stores, as well as the e-commerce site www.gardenstoreonline.co.uk.
Kick starting this May, the new relationship will work to grow the regional profile of Hillview’s ever-expanding portfolio of garden centres. HWPR will work closely with Hillview’s marketing team, to ensure that all events, news and expansion plans are effectively communicated to the areas that each centre services.
Kimberley Hornby, Managing Director at HWPR commented: “It is fantastic to announce a new partnership with Boyd, with whom we have had a long history, most notably our involvement since day one of Garden Re-Leaf Day. Boyd is an inspiring figure to work with, and watching the Hillview portfolio grow over the last five years has been an absolute joy. Now, HWPR is part of this journey, and we look forward to working with Boyd and his team to further expand Hillview’s offering.”
HWPR and Hillview – a match made in radio heaven
In 2015, HWPR were tasked with encouraging more broadcast media to the annual Glee exhibition. Taking full advantage of the challenge set, the HWPR team were pleased to confirm the attendance of Samantha Fenwick, the reporter for Radio 4’s You & Yours programme.
Boyd Douglas Davies, CEO of Hillview and long term collaborator with Hornby Whitefoot, was selected by the team to be interviewed by Samantha along with several other top garden retail figures.
The resulting interview was listened to by millions, and was so well received by listeners and producers that elements were used on subsequent programmes and Boyd was called up for a second interview on another episode of You and Yours which aired this month (May 1st 2017).
- Listen to Boyd’s interviews on Radio 4’s You and Yours website: At Glee on the challenge posed by supermarket plant sales – http://www.bbc.co.uk/programmes/b070ffbk [27:53] and speaking from Burford House Garden Store http://www.bbc.co.uk/programmes/b08njtjq [30:53]
Image: Hillview CEO Boyd Douglas-Davies at Studley Garden Store with Hornby Whitefoot PR Managing Director Kimberley Hornby