2017: a year of profit with Briers

briers-logo2017 may only be a few weeks old, but now is the perfect time for garden and gift retailers to think about how they’ll build profits in the year ahead. The solution is simple – Briers. Thanks to the company’s latest promotional lines, driving sales both now and long into 2017 couldn’t be easier or more inspirational.

The perfect complement to Briers’ award-winning, fashion-led gloves and accessory ranges, the latest promotional collection is designed to offer incremental volume sales in excess of 10%, thanks to its unrivalled impulse selling solutions. The current offering features proven volume sellers, including the All Seasons range of gloves, including an all-new ‘glove and snip’ dual purchase, as well as the beautifully soft leather range, Seed & Weed, and finally the 2017-trend collections ‘Birds and Branches’ and ‘Oriental Floral’.

briers-promotional-oriental-floral-cotton-triple-packBriers’ unbeatable value continues with its glove and secateurs sets, plus twin and triple pack deals. Including such designs as its Rigger range, patterned cotton gloves and two-toned Seed and Weed, the combination of fast-moving sales from these promotional packs is unrivalled by any other supplier.

 

Each of these promotional gloves are supported by Briers’ proven wooden display units. Front-on displays, means maximum impact in store, plus with a footprint of just less than a m² the display units can be easily added to areas of high footfall, or to support seasonal displays.

briers-promotional-displayFor dead space at the end of shelves, why not consider adding Briers’ Clipstrip displays? Pre-merchandised, pre-priced and ready to hang, this low-cost solution can draw the eye with immediate impact, increasing impulse sales significantly.

Jackie Eades, managing director at Briers said: “Our promotional deals are designed to drive sales year-round; from seasonal promotions to gift and impulse-sales potential. Our products are the perfect solution for retailers who are looking to not only drive sales in 2017, but also for those retailers who want to offer their customers something beautiful, encouraging repeat sales through long-term brand loyalty.”

Briers’ designs are leading the way in fashion-forward gardening gloves and accessories, including award-winning wellington boots, clogs, tool bags, kneeling pads, metallic tins and cups to name but a few. Collections include the ever-popular William Morris gifting range, and the Julie Dodsworth Flower Girl and Orangery ranges, both of which draw inspiration from the waterways of Britain.

Find out more

If you would like to find out more about Briers’ latest promotional offers and trend-led product ranges, telephone 01963 269 077, or email hello@briersltd.co.uk

 

Briers Ltd is the UK market leading manufacturer of garden gloves, footwear, kids gardening, garden gifting, indoor and outdoor clocks, plus branded ranges.  Launched in 1999 with only four pairs of gloves, selling to local garden centres, they now supply numerous gardening and lifestyle retailers with thousands of different SKUs.

For more information, interviews or images please contact the Briers PR team:

Kimberley Hornby Tel: 01858 681122        Email: kimberley@hornbywhitefootpr.co.uk

Robbie Cumming Tel: 07765 251173           Email: robbie@hornbywhitefootpr.co.uk