The Garden Industry Manufacturers Association (GIMA) and the Horticultural Trades Association (HTA) have joined forces to purchase the garden industry’s leading media-facing event, The Garden Press Event.
Founded in 2006, the event was set up to bring together suppliers of garden products, with trade and consumer editors from both print and broadcast outlets. The only event of its kind for the industry, the Garden Press Event has grown in popularity, with over 110 exhibitors (including a host of international brands) attending 2016’s exhibition.
The show is now set to enter an exciting ‘next chapter’ under the guardianship of both GIMA and the HTA, who together will work to add more content and value for both exhibitors and visitors. Guy Burtenshaw and Sue O’Neill, the original founders of the exhibition, will continue to be involved in the event.
Talking about this exciting development, GIMA’s Director, Vicky Nuttall, said: “The Garden Press Event has continued to cement itself as the go-to annual exhibition for those brands that want to talk exclusively with members of the press as it’s a great way of developing both marketing and PR strategies for the year ahead. Meanwhile members of the press can enjoy uninterrupted time with leading and emerging brands, together generating exciting content for future publications. GIMA has long been a supporter of the show and the opportunities it presents, so we are so pleased to be able to report this latest news.
Echoing Vicky’s thoughts, Carol Paris, HTA Chief Executive, said: “The HTA is delighted to confirm its involvement in the future of the Garden Press Event. We want to retain the values of the show, but also add extra content in turn providing a great opportunity for our members to showcase and promote the garden industry to the media I’ve no doubt that together the HTA and GIMA will be worthy new owners of the event.
Guy Burtenshaw, Director of Media Events, along with journalist Richard Jackson, was inspired to set up an event exclusively for the press in 2006, when the first press event took place. Guy added “We want to say a particular thank you to all of the exhibitors and visitors who have helped to grow the Garden Press Event and make it such a great success over the past 11 years, we now believe the time is right for the event to grow and develop and be ‘owned’ by the industry, and GIMA and the HTA are the right organisations to do this”
The 2017 event takes place on 16th February at the Barbican (London) and will not be affected by this change in ownership.
Space is still available to book and all enquiries for the time being should continue to be directed via email to firstname.lastname@example.org or telephone 01243 860600.
The Garden Press Event is the only event of its kind aimed specifically for the industry to showcase the latest products and stories exclusively to the key names in the garden & home press and media.
The 2016 event took place once again at The Barbican Exhibition Halls, and there were a record number of media and garden and home writers in attendance, and more exhibitors than ever, including exhibitors from Holland, Germany and France. For further information contact Guy Burtenshaw on 01243 860600 or email email@example.com
The Garden Industry Manufacturer’s Association (GIMA) is a dynamic and proactive membership organisation representing the majority share of suppliers and manufacturers operating within the UK gardening industry. Formed over 15 years ago, its goal is to promote the commercial, trading and industrial interests of its members. For further information call the GIMA office on 01959 564947 or email firstname.lastname@example.org
The Horticultural Trades Association (HTA) is the trade association for the UK garden industry. It helps its members to flourish by representing, promoting and developing the garden industry through their key values; collaboration, innovation, influence and integrity. Its key roles include: provision of advice-based services such as business improvement schemes, briefings and helplines; training, conferences and events for members; market information and research; promotions such as the National Garden Gift Voucher scheme; and working closely with government and the media to influence policy and projects. Find out more at http://www.hta.org.uk