This year, Glee will see one of the original seed packet brands, Bees Seeds, return to the industry. G Plants, specialist in quality seed, bulbs and growing gifts, will launch a rebranded Bees Seeds range to retailers as well as reveal plenty of growing gift product innovations to help retailers maximise sales of the range.
Die-hard seed collectors and heritage gardening fans will remember Bees Seeds fondly. Dating back to the early 1900s, the company developed a reputation for quality vegetable and flower seeds, and helped Woolworths to become the number one garden products supplier in the 1930s. Bees Seeds’s heritage packaging has been given an updated old-english style with hand drawn illustrations that will appeal to buyers looking for premium seeds, bulbs and gifts for the core mature garden centre audience.
Bees Seeds 2016 range
Seeds – large format seed packs, 32 different varieties of flowers and vegetables. RRP £1.99 each
Seed shaker Tins – five different mixtures, packaged in attractive reusable gift tins. Easy to sow, just shake over prepared soil, cover and water. RRP £3.99 each
Gardeners Starter Kits – combining seeds, compost and sundries in various combinations, also available in a gift tin. RRP £9.99 each
This preliminary range will be made available to buyers at Glee for the first time, delivered as part of a quality wooden display stand.
Other products to be released as part of the new Bees Seeds range include ‘Novel Seeds’ – seed varieties packaged in a wooden book-box to reflect the title of the ‘book’, flower varieties chosen to give blooms throughout the whole year (winter to winter), Wooden Trug Gardening kit (including seeds, gloves and wooden dibber), an Allotment Vegetables and Flower Garden Kit, Wooden Planter Growing Kits (including seeds and compost), and Lily and Dahlia Hessian Bulb Gift Bags.
G Plants’ Director Alex Reihl said: “By resurrecting the Bee Seeds brand, we have created a range of products that although do not display the G Plants logo, are all produced with the highest specifications, with seeds and bulbs coming from European stock, packaged in our own factories to ensure quality and quantity.”
Find out more
To find out more about G Plants’ seeds, bulbs, garden ornaments, growing kits and giftware; call 01254 790 350 or email firstname.lastname@example.org.
Robbie Cumming, G Plants PR Team, Hornby Whitefoot PR
Tel: 07765251173 Email: email@example.com