On the first day of the annual Glee trade exhibition this year (Monday 12th September), giant cheques totalling £18,000 were presented to Greenfingers Charity and Perennial from the Great British Card Company from sales of its stunning ‘Floreo’ range of charity cards.
The company’s card range provided a selection of 42 different designs, with 10p from each card being paid to both Perennial and Greenfingers Charity, the charity that creates gardens for children who spend time in hospices across the UK.
Chris Houfe, Sales Director of Great British Cards comments: “Our relationship with Perennial and Greenfingers Charity has been brilliant from the start, and our enthusiasm to create a card range specifically to support them evolved quite naturally. Garden Centre retailers are a specialist trading sector for us, and ‘Floreo’ was able to gain impressive distribution countrywide, with consumers delighting in the fabulously colourful images and variety in design. On the back of this success we’re launching twelve new designs at GLEE with an autumnal/winter feel.”
Carol Paris, Chief Executive of the Horticultural Trades Association and Trustee of both charities was instrumental in bringing the partnership about. She comments: “This beautiful range of cards has been very popular with gardeners and has provided consumers with the satisfaction of knowing they are helping support two very worthwhile charities.”
Linda Petrons, Head of Fundraising at Greenfingers comments: “We are enormously grateful to the Great British Card Company and to Carol Paris for bringing this partnership together, and to all those garden centres who continue to support this fantastic fundraiser. The money raised really will make a huge difference to the lives of so many children and families who spend time in hospices.”
Last year Greenfingers launched its ‘A Million Moments Appeal’, aiming to raise £1 million, over the next three years. With the help of product promotions such as this, the charity is aiming to provide at least 5,000 children and their families that rely on hospices to enjoy spending precious time together outdoors.
Greenfingers is a national charity dedicated to creating magical gardens for children who spend time in hospices around the UK. Greenfingers gardens are built to provide a space for respite and relaxation for children with life limiting conditions, together with their families. The charity is dedicated to creating beautiful and inspiring outdoors spaces for children to play and have fun in. Greenfingers has to date completed 51 sgardens in hospices around the country, and has a further waiting list of hospices that need help.
For Greenfingers information, interviews and photographs, please contact:
Linda Petrons on 01494 674749/07908 221240 or by email, firstname.lastname@example.org
Perennial offers free, confidential advice and support to everyone working in or retired from horticulture and their families, including gardeners, landscapers, nursery and garden centre staff, parks and grounds care staff and tree surgeons. People turn to Perennial for financial and emotional help in times of need because of disability, sickness, poverty, financial hardship and old age – although increasingly younger people are seeking their assistance. Many individuals describe the services Perennial offers as a ‘lifeline’. The work of Perennial depends entirely on voluntary donations from the horticultural industry and the garden-loving public.
For Perennial media enquiries, interviews, photographs and additional information, please contact:
Clare Johnson | email@example.com | 07815 041635
Jennie Spears | firstname.lastname@example.org | 07944 552634