GIMA Knowledge Exchange: Three one-day workshops for sales personnel selling to retail buyers

GIMA logo 2015This autumn, the Knowledge Exchange Programme features three one-day workshops under the banner of ‘Enhancing Sales Skills’ – open to both GIMA members and non-members.

Created in association with Cedar Associates, leaders in business management courses, the three workshops are open to all sales personnel, and are designed to optimise sales opportunities. As the world of the retail buyers gets more time pressured it’s essential that those put in the position of selling have the necessary skills to optimise every sales opportunity.  This trio of workshops are designed to assist those new to the sales environment and established sales professionals alike.

The first workshop entitled ‘Managing Time & Creating Selling Opportunities’ (6th October, Stratford Garden Centre, Stratford-upon-Avon) will focus on identifying where workloads comes from and how it can be managed to an achievable volume, as well as trying to understand why people buy, what inhibits them, and how to create needs.

Later that month (17th November, Stratford Garden Centre, Stratford-upon-Avon) the second workshop, ‘Developing Sales Skills’, will arm attendees with ways to explore how to make better use of available data and records to maximise business, as well as helping to better understand buyers needs and parameters to develop a compelling sales presentation. Future trends will also be addressed, ensuring attendees stay ahead of the curve.

The final workshop, ‘Negotiation Skills’ (14th December, Stratford Garden Centre, Stratford-upon-Avon) will look at ways that delegates can develop rapport, as well as creating the climate for a negotiation. The power of Concessions, the Dual Concern model and negotiation tactics will also feature within this workshop’s content.

Vicky Nuttall, GIMA director said: “From refreshing existing knowledge, to creating a strong basis to start your career in sales, the forthcoming workshops will cover all aspects of selling. From time management and communication strategies, to positive negotiations, and matching customer needs with the right product or service, each workshop will offer tangible advice that can be implemented quickly and effectively to help generate long-term profitability and strong ties with both suppliers and consumers.”

Further information about Knowledge Exchange workshops can be found at Open to both members and non-members, GIMA is urging interested parties to secure their place now as space is limited. Bookings can be made for individual workshops, or as a suite of three days.

 For further information on this press release please contact:

GIMA Press Office: 01959 564947 or