Seed from DLF is returning to the sports surfaces of Brazil for the second time in two years. Following the success of the seed used at the 2014 World Cup, DLF has been chosen to help Brazilian groundsmen prepare their stadiums for the footballing element of the world’s largest celebration of sport and athletics.Continue reading →
Plants remain the green heart of any garden retailer, which is why Glee’s very own Green Heart has proven to be such a popular part of the exhibition since its formation in 2014. Returning once again in 2016, the show’s organisers – i2i Events – share 10 reasons why plant buyers can’t afford to miss this year’s Green Heart. Continue reading →
Working from home isn’t all it’s cracked up to be. In fact, at times it can be as difficult and inefficient as being in a busy office. Distractions that would usually come from Maureen in accounts’ tales of her friend of a friend’s sister in law’s new cat’s bowel movements, have now been replaced by what sounds like your neighbours demolishing their house from within, and a pile of washing that has now sprouted legs and clawed its way out of the utility room. And of course, some days, for whatever reason, your head’s just not in the right space. Continue reading →
Designed to help independent retailers adapt to increasing transformation in the business of retail
Will operate as a Hub specifically for independent retailers to learn and be inspired
Research over 12 months gives unique insight into independent mind-set to help achieve success
Ascential Events – the organisers of retail trade shows Pure London, Spring Fair, Autumn Fair, Jewellery and Watch, and Glee – today launches Inside Retail, an online hub designed to deliver insight and inspiration to the UK’s brilliant retail sector and its thousands of independent businesses.
The launch follows 12 months of research among hundreds of independent retailers. Set against a backdrop of profound disruption in the retail sector, these conversations revealed an appetite for a platform focused on helping independents to leverage new technologies and trends and level the playing field between them and their larger scale competitors.
With that in mind, Inside Retail will bring together information across a range of subjects that those retailers say they most want:
How to ‘talk’ to customers. This is now more complicated than ever before, with new social media channels increasing the opportunities to connect with existing and potential customers.
Product trends. Retailers are aware that they need to be unique, creating a point of difference so special that competing on price is not necessary
This is the number one anxiety among independent retailers, with many worried about how to operate a successful transactional website without blowing the budget.
The site is designed to help retailers at any stage of development, from Getting Started, Up and Running, Branching Out and Fine Tuning. Inside Retail is dedicated to helping retailers survive and thrive in both physical and digital forms, whether they are rookies or experienced retail pros.
Information will be delivered across a mixture of articles, webinars, videos, whitepapers, seminar sessions, masterclasses and reports with tips and advice coming from industry experts, leaders and pioneers – all of it focused on helping indie retailers to thrive in today’s retailing environment. A sample of some of the articles that will be on the site include:
Nine Things to Consider Before Setting up Online
How to Expand from Your First Store
Are Pop-Ups a Smarter Way to Set up Shop?
Louise Young, Divisional Director of Retail, Ascential Events
“Independent retailers are at the heart of our business, with tens of thousands attending our events each year. It is independent retailers that set the pace of retail creativity and innovation for the wider industry. During our year round research with them it’s become clear that they have more to think about than ever before. The idea of Inside Retail is to give them insight and inspiration about how to use retail disruption to their advantage, taking on board advice from the peers and experts they need to run their businesses.”
Notes to Editors:
1: reference for i2i Research – 380 retailers surveyed
Ascential plc owns i2i Events Group and is a leading international media company that informs and connects business professionals in 150 countries, through market-leading Exhibitions and Festivals, and Information Services.
Ascential powers the prestigious Cannes Lions festival for the branded communications industry, Spring Fair/Autumn Fair the UK’s largest trade exhibition, the world’s premier payments and financial services congress Money20/20, the global fashion trend forecasting service WGSN, and environmental data business Groundsure. 23 of Ascential’s 32 product lines are market leading and occupy number one positions.
At the 2016 GIMA Awards, this year’s Greenfingers Garden Re-Leaf Day (18th March) was revealed to be the most successful on record, raising £140,000. Activities such as the 24 hour Plant-athon, the HTA hosted charity walk in Berkshire, Richard Jackson’s QVC shows and trade promotions from top suppliers all helped the fifth annual garden industry charity day to its best result yet. Continue reading →
1. 90+ home, gift & clothing suppliers all ready and willing to do business. Glee’s dedicated Home, Gift & Clothing section has witnessed significant growth in 2016, and now offers the strongest gift offering seen at Glee for many years.
2. Garden centre focused. The strength of Glee lies in the fact that its exhibitors are primed to do business with garden retailers, and this year’s exhibitors within Home, Gift & Clothing are no exception. These suppliers are armed with products and services designed to drive sales instore at garden centres, so make sure you don’t miss out on this captive audience.
3. Year-round sales opportunity. Gifts, homeware and outdoor clothing are increasingly becoming big business within garden retail. Offering an unrivalled opportunity to maximise year round sales, from Mothers’ Day to Christmas, these product categories are also ideal for driving impulse sales as consumers look to add value to their homes and gardens with stylish accessories, as well as wanting to look good in the garden.
4. More time to compare & contrast. Glee may not have as many exhibitors as some of its home and gift exhibitor cousins, but this simply means that retailers and suppliers have more time at their disposal to network, chat and learn more about the products. Better relationships are forged this way.
5. New brands never before seen at Glee. This year Glee’s Home, Gift & Clothing section will be home to several brands never before seen at Glee, including Wild & Wolf, Aigle, Addis, Hallmark Cards and Blade & Rose. A number of indoor furniture suppliers are also making their debut at Glee in 2016. Look out for Kettle Interiors, Makasi Imports, Global Furniture Alliance and Smart EU.
6. Selected, focused offering. Gift exhibitors at Glee know what garden centre gift buyers want to see, which is why they will be bringing with them a targeted and audited product range, featuring the hardest working and most profitable products in their arsenal.
7. Better use of your time. All available under one roof for three dedicated days, Glee is the perfect way to streamline your purchasing process. Placing orders at Glee means your 2017 product selections are sorted well in advance, freeing up more time for category managers to develop inspirational in-store displays.
8. Be inspired by new merchandising ideas & linked sales opportunities. Look out for inspirational content from Glee’s 550+ exhibitors, as well as those within the dedicated Home, Gift & Clothing section of the show. Best practice merchandising, the latest trends in POS and exciting linked sales opportunities from across Glee’s eight core product sectors will arm any garden centre manager or gift buyer with a wealth of knowledge, design ideas and concepts that can be put into practice immediately upon returning back to the store.
9. Access to other exciting products you might not have considered before. Glee is the place to explore additional profit-making opportunities. As the garden retail gift market continues to grow, Glee is the place to source those products that will make your gift offering stand out from the rest, including everything from homeware and seasonal decorations to stationery and greeting cards, music and audio, artificial flowers and curiosities. Glee’s wider categories will also offer exposure to product sectors you may not have previously considered, helping to create a vibrant and unique in-store offering.
10. And the best bit – it’s all free to see! Entry to Glee is free for all pre-registered trade visitors. To pre-register, visit http://www.gleebirmingham.com
For more information, interviews or images please contact:
Kimberley Hornby, Glee PR Team, Hornby Whitefoot PR
Tel: 01858 681122 Email: firstname.lastname@example.org
Culminating in a sell-out event, the GIMA Awards 2016 – held tonight (July 14th) at Celtic Manor – were once again the pinnacle of the garden retail industry’s event calendar. Bringing together manufacturers, retailers, members of the press and industry figures, the event celebrated the great and good, with 16 winners taking home the accolade of GIMA award winners. Continue reading →
Kimberley and Robbie once again attended the GIMA awards at the Celtic Manor hotel in South Wales – this time as privileged sponsors of the champagne that was given out to the 16 winners.
Aside from handing out bottles of champagne whilst continuously updating the GIMA twitter feed throughout, both also managed to spend quality time with clients Forest, Deco-Pak, DLF/Johnsons Lawn Seed and Briers.
Behind the scenes, two releases went out – one to confirm all the winners announced that evening and the other regarding the total raised for Greenfingers Garden Re-Leaf (a whopping £140,000) and the date for next year’s fundraising day – 17th March.
Robbie with Colin Wetherley-Mein from Vitax/GIMA and delegates from Neudorff, winners of the sought after GIMA Garden Care Award
A full house – 420 people turned out for the awards this year, more than any previously held at Celtic Manor
Can you spot the resemblance?! Kimberley joins Robbie and his father Richard Cumming of Orchard Park Garden Centre
Chris Ramsden (Hozelock) and Jackie Eades (Briers) present a cheque for funds raised at the GIMA Golf Day to John Ashley and LInda Petrons of Greenfingers
The Briers team joined host Tim Vine on stage to pick up their Garden Clothing & Gifts award for their Advanced Gloves
Kimberley and Robbie with the balloons that accompanied each bottle of champagne, handed out to each award winner
Glee takes a look at emerging trends with garden tools for 2017 and how the UK’s leading annual garden and outdoor living trade exhibition will be helping to drive growth in the industry this year. Continue reading →
A thriving part of garden retailing, garden décor and gifts has witness significant growth in recent years. In 2015 alone, over 50% of Glee’s attendees visited with a primary interest in sourcing decorative accessories, gifts and homeware products. This year is set to be no different as Glee’s dedicated Home, Gift & Clothing sector represents one of the strongest areas of growth at the show in 2016, with growth of 70% year-on-year. Here, Glee looks at some of the latest trends in garden décor and gifts, and how Glee exhibitors will be showcasing these trends come September’s show. Continue reading →
Besides promoting the technology behind some of our automotive clients’ products and parts, we as PR specialists are always seeking the human story behind the brand or business. This is what culturally resonates within us and this is what sells. People buy people, as the old adage goes, and we believe it to be true. While there are many reasons why people buy certain products – it could be quality, cost or convenience, to name three from an endless list – we don’t usually buy from people we dislike. Continue reading →
The Glee Buyers Power List has been set-up to recognise the individual buyers and buying teams who have gone above and beyond to make a difference within the garden retail industry this year. Nominations for the 2016 awards have been flooding in, and details of those shortlisted have been announced by Glee’s organising team at i2i Events. Continue reading →
As the days get shorter and the garden begins to go into dormancy, autumn is the best time to sow lawn seed if you want great results and more enjoyment from your garden. Having done the hard work of preparing the site in the summer, sowing seed is relatively easy – but choosing the wrong type of seed can undo all your hard work, say the UK’s number one brand of lawn seed, Johnsons Lawn Seed.Continue reading →
The GIMA Awards have become a key date in the garden retail industry’s diary. Not only do the awards represent one of the main annual industry networking events, but it also works to celebrate the most exciting brands, products and marketing initiatives launched to market that year by leading garden, home and lifestyle brands, as well as celebrating innovation from little known suppliers. Continue reading →