Deco-Pak to create retail theatre at Glee

Heritage Bird Feeder-MockUpThe UK’s number one supplier of decorative aggregates, Deco-Pak, has confirmed that visitors to Glee will be treated to the first look of its new, design-led product branding, including revised contemporary packaging and stunning all-in-one merchandisers.

 The company’s ever-popular birdhouses and birdfeeders are one product group which will benefit from the new branding ahead of the 2016 season. Featuring a floral design, the collection has been rebranded to include new heritage style gift packaging – reinforcing each product’s unique quality and gift potential.  Deco-Pak continue to add to and improve its birdhouse and feeders range, with eight specially selected models, each one boxed in colour coded, 100% recycled boxes that feature helpful information on how to feed, look after and attract birds to the garden.

Deco-Pak’s marketing manager Craig Hall said:  “The heritage look we are using for the new birdhouse and feeder packaging is a taste of things to come, as we move into an era where we are becoming more known for quality and aspirational style rather than just value for money.”

Also on the Deco-Pak stand at Glee this year, visitors will be able to view examples of Retail Theatre – the very latest marketing initiative aimed at helping to enable garden centres to better compete with supermarkets and online businesses.   Inspiration is the focus, and examples of how Deco-Pak aim to provide just that will be evident upon the unveiling of new merchandisers shown with products in use, flanked on both sides by handy grab bags and clear and concise point of sale displays.

Deco-Pak’s stand at Glee this year will provide yet more surprises in the form of a collaboration with a household name winter fuel brand.  A new range of handcrafted rainbow sandstone water and garden features will also be launched, in the form of The Eastern Stone Co. range.

Visit Deco-Pak on stand 20K30-L31 to find out more.  Alternatively, visit http://www.deco-pak.co.uk or call the sales support team on 01422 204394.