(DLF Trifolium) Johnsons Lawn Seed’s stand will be buzzing with football fever at Glee this year as a whole team of new product improvements are unleashed, as well as exciting range expansions, football themed giveaways, and even a freestyle footballer will be on hand to entertain the crowds.
Inhabiting the same hotspot in the middle of the show as it did in 2014, the Johnsons Lawn Seed stand will take visitors through a game changing array of improvements. Best-selling products are set to be re-launched, with new packaging and point of sale to match.
Consumer manager Guy Jenkins explains how this will benefit retailers. “Last year we announced our campaign for quality as an industry-wide call to action to ensure higher standards of lawn seed are reaching the market, as well as highlighting our behind the scenes efforts to ensure consumers aren’t discouraged by poor performing imitations. This is of course still an ongoing topic, however we are doing everything we can to encourage confidence amongst consumers, part of this comes from continuing to offer new and exciting products. At Glee this year we are showcasing a number of new additions, all of which have been designed to offer retailers the chance to stock the latest in grass seed technology, something that will benefit both retailer and end-user. We look forward to taking our retail customers through how to take advantage of our profit boosting products.”
A football trickster will also be on-stand to perform freestyle tricks, whilst a football giveaway will also be taking place to coincide with an exciting new product addition to the Turfline range. The exciting new addition is set to allow retailers to make the most of the football frenzy being whipped up ahead of the UEFA Euro Football Finals next summer.
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